William Beutler on Wikipedia

Posts Tagged ‘Wikitribune’

The Top Ten Wikipedia Stories of 2018

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on December 28, 2018 at 4:17 pm

Were you exhausted by 2018? If not, then The Wikipedian doesn’t know what year you just lived in. The continued crises in Western democracies, ongoing wars in the Middle East, embrace of authoritarianism around the world, and the inexorable, seemingly unstoppable transition to a world where data comes before people—all served up for consumption on your internet device of choice as quickly as you can pull to refresh—have changed what “normal” means. Where 2016 was once half-jokingly called the “worst year ever” only for 2017 to replicate the experience, by 2018 it’s become apparent that we may never end up reverting to the previous mean. Indeed, this is just how things are now. Mean.

But is Wikipedia different? Whether because it’s a decentralized, international effort or simply not one dependent upon advertising or unstable business models, the wide world of wiki has often this year felt disconnected from the madness it ostensibly documents. Yet, if we look closely, we can see where the real world has seeped in. In this blog post, for the ninth year in a row, The Wikipedian will present a summary of ten events, trends, phenomena, and people that marked the year in Wikimedia.

Shall we?

10. Is that all she wrote for WikiTribune?

It was a questionable decision on The Wikipedian’s part to make last year’s number one story the rocky start for WikiTribune, the collaborative internet news site from Wikipedia founder Jimmy Wales. It isn’t an official Wikimedia project, it has no financial relationship with the Wikimedia Foundation (WMF), and Wales’ involvement with Wikipedia is arguably at an all-time low. But he had announced the concept in a Wikimania speech five years ago, and it certainly got a lot of attention when it launched. Well, it also got some attention when it laid off its entire staff this fall, having burned through its funding without otherwise making a dent in the broader media ecosystem. This was entirely foreseeable, as the idea always involved a leap of faith (but so did Wikipedia!) and Wales’ post-Wikipedia projects have mostly failed to thrive. Will we see WikiTribune mentioned again next year? It’s already fallen nine positions, so I wouldn’t count on it—or even that it’s still around by then.

9. Testing new models of collaboration

It is no minor understatement to say that Wikipedia has gone very far with its laissez-faire model of knowledge production: like Douglas Adams’ eponymous Hitchhiker’s Guide, the content is written by those who have happened across it, spotted something they could fix, and miraculously actually done so. Yet Wikipedia’s content gaps and systemic biases are well observed, and it should take nothing away from the prior accomplishment to believe that more concerted efforts may be necessary for Wikipedia to take another step forward. For several years now the Wiki Education Foundation has been trying out different models, and this year they may have had a breakthrough with their Wikipedia Fellows pilot program, inviting academics from associations in multiple disciplines to try improving Wikipedia. The project has had some early success, though the number of participants were few and achievements relatively limited. Bringing more subject matter expertise to neglected areas of Wikipedia is still a daunting task that may not scale, but these experiments show promise and warrant further study.

8. Getting serious about systemic biases

Wikipedia and its associated nonprofits have been tackling similar problems in other ways: this year was the first occurrence of the Decolonizing the Internet conference, held concurrently with this year’s Wikimania in Cape Town, South Africa. Spearheaded by another independent group called Whose Knowledge?, the event brought together multiple strands of discussion and voices typically underrepresented on Wikipedia. Whereas Wikipedia has historically been the province of white males from North America and Western Europe, the conference’s participation was more than two-thirds non-male, from the Global South, and more than three quarters non-white. Actual outcome? Lots of discussion, a published report outlining agreement on issues to address (not always easy in sometimes fractured, identitarian spaces) and the creation of working groups to tackle specific issues. Whether this effort will have any measurable impact on a recognizable time frame is still an unknown, as the report acknowledges, but formalizing such efforts outside the WMF is nevertheless a major development.

7. “Free” Wikipedia goes offline

OK, one more in this vein: the Wikimedia Foundation’s efforts to bring Wikipedia (and yes, the other projects as well) to the far corners of the world without always-on wifi has unsurprisingly faced many challenges. Since 2012, the leading effort has been Wikipedia Zero, a program seeking telecom firms in developing regions to “zero-rate” Wikipedia, which means accessing it using their services would be exempt from the normal fee. It’s controversial in some quarters as it is often perceived to conflict in spirit, if not in law, with the principle of net neutrality. (Similar programs are also controversial in parts of the Global South: for example, in 2016 India rejected Facebook’s similar Free Basics program.) Although the WMF estimates it has reached more than 800 million people in more than 70 countries, the criticism never subsided and there was no corner to be turned, so in 2018 the program was shuttered.

So how will would-be Wikipedians in Ghana, Sri Lanka, Kosovo and elsewhere reach Wikipedia now? One would-be contender is the independent Internet-in-a-Box initiative, which seeks to put a copy of Wikipedia (and other digital libraries) on a low-cost computer (currently a Raspberry Pi) and distribute it the old-fashioned way. While it doesn’t come with any of the scary global data questions of Wikipedia Zero, because now we are again talking about atoms as well as bits, the old problems of distribution and scalability threaten to keep it a niche project. The tradeoffs are stark, and a sign of the times.

6. Attrition of administrators

It’s been a couple of years since we last worried openly about the decline in the total number of Wikipedia editors, largely because the erosion has been arrested. (These days Wikipedians worry about different charts going not down, but going up too much.) But topline figures only tell part of the story, and when it’s the power users who have the most impact on Wikipedia’s day-to-day governance, it’s troubling to note that Wikipedia contributors approved just ten new administrators—trusted editors who step in to lock pages and block accounts when needed—on eighteen nominations, the lowest number in either category in Wikipedia’s history. Yes, there’s even a down-and-to-the-right chart to describe it, and while it’s clear this trend has been developing for awhile—The Atlantic covered it in 2012 (!)—in 2018 all of the relevant figures approached, or breached, single digits for the first time (speaking of “Wikipedia zero”…). While Wikipedia still has more than 500 active administrators, there was a net loss for the year and no sign that will turn around. As attrition advances, will Wikipedia decide to lighten up, loosen requirements, or learn to live with fewer admins?

5. Save the links!

There are two widely held and mutually exclusive ways to think about the durability of content on the internet: nothing is forgotten, and everything is ephemeral. On Wikipedia, both are true: Wikipedia exists to record knowledge for posterity and every edit to every page is saved for all time, yet once something disappears from Wikipedia’s pages it rarely resurfaces—although it can! And this year, in one sense, it did.

The concept of “link rot” is central to this dilemma: because the internet is made up of links between files (and the World Wide Web specifically between web pages) if one file should disappear, the connection is broken, and so is information. The Internet Archive was established in the mid-1990s—practically the dawn of time, as the internet goes—to combat this problem by actually crawling the web, page by page, and storing all kinds of content long after its original publishers decide they no longer care to. This year a three-year effort in collaboration with Wikipedia delivered on rescuing millions of links to references once used in Wikipedia articles that later disappeared. It’s hard to overstate how important this is: Wikipedia is only as good as its sources, and finally its external sources are as stable as they ever have been—and perhaps can be.

4. I promise we’ll only mention him this once

The Wikimedia movement may be a global one, but considering its flagship Wikipedia edition is in English and its nonprofit foundation based in the United States, in 2018 hardly a week could go by without some intersection between the metastasizing national shitstorm that is the U.S. federal government with the leading source of putatively non-partisan, non-sectarian, non-biased information the world has agreed upon, Wikipedia. Most of the time, this involved harmful edits that require, ahem, administrators to combat effectively. From early in the year when Google amplified an instance of vandalism calling Republicans “Nazis” to efforts to whitewash articles related to the Mueller investigation to seemingly constant attacks on the Donald Trump Wikipedia page (often juvenile in nature, which alas is entirely fitting) and finally multiple issues revolving around the Brett Kavanaugh Supreme Court confirmation hearings. The eyebrow-raising edits to the Devil’s Triangle page were almost quaint; more troubling was the “doxing” of elected officials on Wikipedia, which was then transmitted by CongressEdits (a Twitter account reporting Wikipedia edits from congressional IP addresses) which was then shut down by Twitter for being an unwitting conduit. The account, much celebrated since its 2014 launch, has not returned. Like much else these days, it makes for a tidy symbol of the nice things we can no longer have.

3. Building our own Hal 9000

The Wikipedian is not a very successful computer person and therefore pretty anxious about getting this one wrong, so let’s try to keep this really high-level and see if I don’t royally screw this up: besides Wikipedia, there are related projects like Wikidata (an open source knowledge database) and Wikimedia Commons (a repository of media files, especially images) that provide content for Wikipedia articles and serve as resources for researchers. Both have come a long way in recent years, and they are growing together. This year, structured data came to Wikimedia Commons, meaning the metadata about the files will now be better organized and machine-readable, and therefore more searchable, editable, and useful in ways we haven’t yet defined. Also lexemes came to Wikidata, which you’ll just have to trust me is important, too. Meanwhile, the WMF’s ORES project, which uses machine learning to evaluate the quality of entire articles and individual edits, got more useful—but it’s still most useful to decently successful computer people who know how to do things like install javascript files, and so it’s not quite ready for prime time. Maybe in 2019 some of this will become more comprehensible.

2. Donna Strickland and Jess Wade

Speaking of very successful computer people, in October the Canadian physicist Donna Strickland was awarded a Nobel Prize for her work in chirped pulse amplification. At the time, Wikipedia had no biographical article for her, and very quickly, this became an international incident in itself. Wikipedia’s oversight was covered by The Washington Post, The Guardian, The Independent, Business Insider, Vox, Nature, The National Interest, The Daily Beast, and many more. In fact, it turned out an article about Strickland had been proposed in the months prior, only to be declined by a reviewing editor.

The Wikimedia Foundation, which absorbs every column inch of bad press that Wikipedia gets, was put on its heels, eventually publishing multiple explanatory blog posts about the matter, first by a mere staffer, and later by its executive director, Katherine Maher. What happened is perfectly understandable to anyone familiar with Wikipedia: there was not enough published information about her from independent sources prior to the Nobel committee’s announcement to satisfy Wikipedia’s stringent requirements. This is not unusual, as academics nearly always toil in obscurity. But of course, it’s almost certainly related to institutional sexism, and that while the processes in this instance were followed correctly, the outcome was nevertheless regrettable after the fact. Understandable, yes, but defensible? Perhaps not. And so the line out of the WMF is that yes, Wikipedia has to do better, but so must we all.

Meanwhile, there is another female physicist whose Wikipedia article was successfully created in early 2018: Jess Wade, who happens to be a Wikipedia editor herself. (Hmmm.) And not just any editor, but one who is the creator of hundreds of articles about other female scientists and who has received considerable media attention because of the fact. (It’s not even the first time this has been a story: cf. Emily Temple-Wood, an American medical student and prolific Wikipedian recognized in 2016’s list). Wade’s star began to rise this summer, and while it owed nothing to the Strickland issue—her first big round of U.S. coverage arrived more than two months earlier—it does feel like it may not be remembered that way.

1. YouTube’s bewildering fact-checking announcement

Wikipedia’s relationship to the global tech giants like Google and Facebook it is sometimes compared to is uncomfortable for many reasons: all enjoy audiences and impact of truly staggering scale (not to mention Bay Area headquarters) but Wikipedia’s mission and governance are completely the opposite of its supposed peers. If Wikipedia was a for-profit corporation, it would undoubtedly be a “unicorn”, except it’s a nonprofit and it ever tried to monetize the value of its reach, its community would rebel and the project might collapse entirely. (Which could still happen to some unicorns, actually.)

All of which is backdrop for probably the most jaw-dropping, perplexing, and as-yet-unsettled Wikipedia-related news of the year: an announcement from YouTube CEO Susan Wojcicki, speaking on stage at SXSW in March, that they would combat “fake news” by including links to Wikipedia articles on certain user-generated videos that ventured into conspiracy theory territory. How would this be done? What videos would be flagged? What articles would be linked? Among those asking: the Wikimedia Foundation, which quickly put out a statement saying that Wojcicki had not shared this information with them. And yet, some publications went so far as to call it a “partnership” even though no such relationship existed. But it’s not hard to imagine why they leapt to this conclusion. Following the announcement, you could be forgiven for thinking they just dropped the whole thing. In fact, YouTube did start including Wikipedia-sourced advisories with some videos, at least in some instances. It’s not clear how it has worked in practice because neither YouTube nor Wikipedia ever mentioned it again. Has the internet already forgotten?

Clearly, this was an unforced error on YouTube’s part. But was it also one by the Wikimedia Foundation as well? After all, it was little more than two years ago that the WMF published a blog post declaring Wikipedia a bulwark against the “post-fact world”. While the real shame lies with YouTube and its tendency, however unintended, to radicalize its audience by algorithmic recommendation, it’s another reminder that there remains a significant gap between what Wikipedia says it is, what people believe Wikipedia is, and what Wikipedia really is.

Will that gap narrow in the coming year? We’ll see, but I doubt this trend will fall all the way to number 10 in next year’s list. See you in 2019!

Image credits, in order: WikiTribune via Neiman Lab, Tinaral, Doc James, Hazmat2, RandomUserGuy1738, Gaia Octavia Agrippa, Sikander, Andrew Lih.

The Top 10 Wikipedia Stories of 2017

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on January 3, 2018 at 6:16 pm

Every year since 2010, The Wikipedian has delivered a roundup of the most interesting events, trends, situations, occasions, and general goings-on that marked the foregoing year on Wikipedia and in the broader Wikimedia community. Last year’s edition remarked upon the head-spinning series of events that made 2016 the “worst year ever”—or so we thought at the time—and now, looking ahead to 2018, we have a stronger sense that the most realistic expectation is more of the same.

Where does Wikipedia fit into that? Following the U.S. presidential election, it became briefly fashionable to see Wikipedia as a bulwark against “fake news”, but in a year where the new American president suffered vanishingly few consequences for his constant issuance of falsehoods, 2017 very much felt like a year when truth was under constant attack. These ten stories depict a Wikipedia editorial community and readership not necessarily in the midst of a crisis, but of life during informational wartime. Let’s go:

10. In the Wikimedia Year 2030…

Wikimedia 2030, photo by Avery JensenLast year’s list was dominated by a metastasizing organizational breakdown culminating in a change of leadership at the Wikimedia Foundation (WMF). Among many complaints about the non-profit’s former executive director, two of the most important were vision and communication, which is to say their lack. Katherine Maher, WMF’s current chief, seems determined not to let the same be said of her. In August 2017, a little over a year into her tenure, she announced an initiative called “Wikimedia 2030”, starting with a high-minded re-articulation of the Wikimedia movement’s mission statement and a series of commitments to (paraphrasing from the document itself) advancing the world through knowledge. It’s obviously operating on a very long time frame, and a lot depends on its implementation, which is yet to come. But the document received overwhelming support by community members in October, which is at least a positive sign in this otherwise fractured age.

9. The Daily Mail and Governance

Daily Mail clock, photo by Alex Muller / WikideaWikipedia’s quality is highly dependent on the sources it allows to verify its information. In February Wikipedia’s community decided it was fed up with the website of UK tabloid The Daily Mail for its mendacious unreliability, and so “voted” to “ban” its use. This apparent decision was widely reported, including by this blog. And yet, that’s not quite what happened. Rather than an official blacklisting, the Daily Mail was simply added to a list of potentially unreliable sources, and it’s possible to find instances of the website being used as a reference since, perhaps by contributors entirely unaware there was a controversy in the first place. This is how Wikipedia works: it has very few rules that cannot be overcome by editorial clout, determined obstinacy, continued evasion, or blithe disregard. On the whole, Wikipedia works pretty well, but breaks down at the edges: and that is still where the Daily Mail remains.

8. “Monkey Selfie” Reckoning

First, a mea culpa: as far as I can tell, The Wikipedian has never written a word about the Monkey selfie copyright dispute, as Wikipedia’s own article on the subject calls it.

Monkey selfie by David SlaterWikipedia played only a small role in the legal case, which primarily involved nature photographer David Slater being sued by the People for the Ethical Treatment of Animals on behalf of a Celebes crested macaque who had no idea any of this was taking place. The legal matter isn’t quite settled, but as of September it seems close: Slater keeps the copyright, with concessions. Yet Wikipedia played a much larger role in the sense that there may never have been a case at all, or it would have remained quite obscure, had the WMF not refused to abide by Slater’s request to delete the photo from Wikimedia Commons. By virtue of its high profile, Wikipedia magnifies everything.

What’s more, the enthusiasm of its community also obscures: I remember the photo being everywhere at Wikimania 2014 in London and, being charmed like everyone else, I played along and used it in a slide presentation without looking into it further. I’m more regretful of this than my own non-coverage, and consider it still unresolved whether WMF is on the side of virtue in this matter. (Why am I using the photo here, then? For the same reason Wikipedia uses copyrighted logos: for identification.)

It seems indisputable to me that the copyright should belong with the human who went to considerable lengths at personal cost to facilitate its creation, regardless of which bipedal mammal clicked the button, and if the law is unclear on this, then the law should be clarified. If you haven’t listened to This American Life’s episode about the case from November, it’s worth your time—and Wikipedia doesn’t come across terribly well.

7. Burger King’s Way

Burger KingRemember this? In April, Burger King announced a television ad for the U.S. and UK markets featuring dialogue intended to activate Google Home and read out Wikipedia’s entry for the Whopper. Almost immediately, The Verge noticed that Burger King’s ad team had surreptitiously edited the Whopper entry from Wikipedia’s typical dispassionate summary “…signature hamburger product sold by the international fast-food restaurant chain…” to unambiguous marketing-speak “…flame-grilled patty made with 100 percent beef with no preservatives or fillers…” Then, predictably, unidentified randos joined in and hijacked the entry to disparage the mass-market burger, producing head-scratching headlines like this one from BBC: “Burger King advert sabotaged on Wikipedia”.

Although Burger King was probably unaware of Wikipedia’s policy “Wikipedia is not a soapbox or means of promotion” and practically guaranteed ignorant of the guideline “Do not disrupt Wikipedia to illustrate a point” that should hardly matter; Burger King knew what it was doing, and figured the ensuing coverage was worth the cost. They were probably right. But I can’t not play the schoolmarm, and tsk-tsk: it’s one thing for a high-school student to vandalize Wikipedia for fun, but quite another for a multinational corporation.

6. Wikipedia Vandalism is Fun for All

Last year’s version of this column decried the phenomenon of lazy sports-bloggers leaning on blink-and-you-missed-it vandalism of sports-related Wikipedia articles for amusement and clicks, and this continued unabated throughout 2017. Most of these stories came from minor sports websites and local news teams, but just as Wikipedia’s prominence owes to its high Google search ranking, so too are these time-wasters afforded visibility by Google News. But this year, we got something else: ostensibly serious news publications marveling over a pattern of self-aware edits coming from U.S. congressional computers.

US CSince 2014, the automated Twitter account @CongressEdits has tracked and reposted every edit made from House and Senate offices; in October, BuzzFeed and CNN both noticed that someone on the Hill was editing articles from Carly Rae Jepsen to Chuck E. Cheese, and on subjects as ubiquitous as Star Wars to obscure as indie band The Mountain Goats. In December, a college student and former congressional aide claimed credit in The Daily Beast, which led to other former interns and anonymous persons crying out for recognition as well. Whether for the lulz, or as part of “the resistance”, these edits at least proved that curiosity about Wikipedia’s willful vulnerability to nonsense appeals to journalists and readers who should probably be focused on something else.

5. Signpost of the Times

WikipediaSignpostIcon.svgA year ago, this list bemoaned the decline of Wikipedia criticism, largely based on the departure of critical thinkers (or at least decent writers) from forums such as Wikipediocracy. This year, I find myself concerned with Wikipedia’s own community news source, The Signpost. A bi-weekly online “newspaper”, The Signpost has been around since 2005, written and edited by volunteers much as Wikipedia itself is. In early 2016 a new editor-in-chief took the reins, led with an ambitious and hopeful editor’s note, produced three issues by the end of February, and then simply stopped.

The editor, a longtime community veteran and onetime WMF staffer, in fact ceased editing Wikipedia almost entirely. I thought about investigating it at the time, but figured I already knew the basics: burnout is a natural occurrence and all but inevitable, although it’s less typical for a project leader to step away without so much as a “gone fishin'” sign. By June, a skeleton crew of former contributors had banded together to put out an edition on at least a once-per-month basis, with a new permanent editor named as of September. Here’s hoping they can return the Signpost to its former schedule and retain its high quality.

In the meantime, I’ll say again what I’ve said many times before: The Signpost is hard work and is a crucial service for the core Wikipedia community; its health is in some ways a measure of the health of the community itself. Its editorship should be a stipended position, funded by but free from oversight of the Wikimedia Foundation. Wikipedia does not depend upon volunteer developers, nor should it depend on volunteer reporters.

4. Everipedia Stalking

What’s Everipedia? Oh, it’s just the latest upstart challenging Wikipedia, this time an actual startup: a rival wiki-based online encyclopedia launched in 2014 by a couple of UCLA students, which later attracted investment from excommunicated Rap Genius co-founder Mahbod Moghadam, and in December also the involvement of expatriate Wikipedia co-founder Larry Sanger.

195px-L_SangerEveripedia is certainly audacious, calling itself the world’s biggest encyclopedia (for having exported all of Wikipedia’s entries and then adding more Wikipedia wouldn’t accept) and it projects a certain braggadocio not typically found in online knowledge repositories (at one time, its founders liked to call it “Thug Wikipedia”). It’s also not Sanger’s first attempt at a do-over, having left Wikipedia citing philosophical differences early on; his decidedly more staid Citizendium effort is itself now more than 10 years old, but with only a handful of active editors, is all but a dead project.

The most interesting thing about Everipedia, though, is its pivot to using blockchain technology and announced development of a cyrptocurrency with which to pay contributors. I’m curious to be sure, but even more sure of my skepticism. No question, Wikipedia is built on a relatively ancient software framework, and there is a case to be made that blockchain’s public ledger could represent an advancement in recording all “transactions”. But this is what Harvard’s Clayton Christensen would call a “sustaining innovation”, not a “disruptive innovation”—there’s no reason Wikipedia couldn’t adopt a blockchain ledger should the idea prove meritorious, meanwhile there’s very little chance that Everipedia can replace the day-to-day deliberations of an editorial community more than 15 years old. Culture is impossible to replicate, and extremely difficult to develop. I can’t promise an assortment of brogrammers and Wikipedia’s kooky uncle won’t pull it off, but I have my doubts.

3. Hey, Big Spenders

Wikimedia_Foundation_financial_development_multilanguage.svgWikipedia’s fundraising prowess, ever-growing expenses, and nevertheless-expanding bank account are a matter of interest year in and year out. From about $56,000 in the bank at the end of the 2004 fiscal year to more than $90 million by 2016, Wikipedia’s financial situation is still growing in a way that’s entirely divorced from the number of volunteers actively participating. In February, a 12-year veteran editor published an alarming (or alarmist) op-ed at the then-functioning Signpost with the unfortunate headline “Wikipedia Has Cancer”.

The controversial connotation (which I realize I’ve also made in #10) was very much intended: Wikipedia’s financial position has far exceeded what is necessary for the running of this non-profit, volunteer-driven project. What happens if (and presumably when) revenues slow—will the Wikimedia Foundation adjust spending downward, or start taking on debt? Pointing to recent failures in WMF software development initiatives as a reason to worry about Wikipedia’s leadership, the op-ed called for a spending freeze and greater transparency in financial matters. With some fiscal discipline, and Wikipedia’s newly-established endowment, Wikipedia could live comfortably off its prior fundraising indefinitely. Although the rhetoric was probably excessive, it struck a nerve, attracting an overwhelming number of comments in a discussion that continued for months. Soon after, an article in Quartz called the resulting frenzy “nuts”, and published a chart comparing Wikipedia favorably to similar institutions, including the New York Public Library and even the British Museum.

2. Slow Wiki Movement

Given the lack of high-impact news events surrounding Wikipedia, here is a new one: nothing really happened this year. That’s probably good news, but it doesn’t make for an exciting story. And for an avowed non-story, it’s relatively high-positioned as well. But as I contemplated the mood around Wikipedia over the past twelve months, I found it rather fitting.

320px-Wikidatacon_ux_participatorydesignworkshop_11Two items that just missed the cut: the WMF’s 2015 lawsuit against the NSA, dismissed by one court, was reinstated by another, and this could well be a standalone entry next year. And Wikipedia’s open database, Wikidata, continued to develop and grow, but all of this happened behind the scenes, without any single inflection point (though attendees of the first-ever Wikidatacon are free to disagree with me).

Meanwhile, Wikipedia’s edit wars and paid editing scuffles continued, but few made actual news. Trolls, especially of the GamerGate variety, continued to be a nuisance, but (for now) are not an existential threat. Wikipedia’s gender imbalance barely registered a blip, Wikipedia’s editorship numbers again ticked upward, and Wikimania Montreal went off without a hitch. Other topics this year-end report card series has discussed before were also ho-hum: no major sock puppet networks detected, no major article-creation milestones (we’re just over halfway to 6 million), the detente between Wikipedia and education continues, and the Visual Editor continues to work even as most veterans ignore it. Yes, Turkey blocked Wikipedia, but following China and Russia having done so in previous years, it hardly made a dent.

This is what maturity looks like: Wikipedia is Wikipedia, and seems likely to continue doing what it does for a long time to come. So, does it feel like we’re celebrating?

1. WikiTribune’s Rocky Start

wikitribuneIn keeping with the somnolence of the previous item, this year’s top story isn’t even about Wikipedia: it’s about WikiTribune, the other new initiative from Wikipedia’s other co-founder, Jimmy Wales. Announced to great fanfare and no little skepticism in April, Wales’ long-dreamed wiki-based online news site finally launched at the end of October. Early reviews were not enthusiastic, and it has been little remarked-upon since. As of this writing, it has continued publishing a few stories a day, none with any apparent impact. WikiTribune offers little more than what other news operations are doing, and less of it.

In May, this blog offered advice about how it might stand out in a crowded online world: by focusing on developing news teams at the local level, and trial-run innovations that might be ported back Wikipedia. But WikiTribune seems determined to cover international news with no discernible viewpoint or special access, and has no connection to Wikipedia besides its name and famous founder. Why would anyone visit WikiTribune for news over any other publication? I have no idea. Alas, WikiTribune looks like just another much-heralded effort to reinvent news by doing the exact same thing that other news publications were already struggling to keep doing in seemingly impossible circumstances. Whether WikiTribune survives to see the end of 2018, or makes this list a year from now, I have no idea either.

Photo credits, in order: Avery Jensen; Alex Muller / Wikidea; David Slater; Restaurant Brands International; Public domain; Kjoonlee; Larry Sanger; Sameboat; Jan Dittrich; WikiTribune.

Does WikiTribune Even Stand a Chance?

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on May 12, 2017 at 1:05 pm

Almost four years ago, Jimmy Wales stood before an audience of Wikipedians at the 2013 Wikimania conference in Hong Kong, delivering his annual keynote address. Mere weeks had passed since former NSA contractor Edward Snowden had become famous (or infamous) for releasing sensitive U.S. government documents and escaping to a hotel room just blocks away from the site of the conference. Given Wales’ status as the spokesperson for a movement based on free information, and the coincidence of shared location[1]Snowden’s hotel was in Tsim Sha Tsui, the Wikimania conference next door in Hung Hom, media coverage at the time largely focused on his remarks about Snowden.

But Wales had another topic in mind, inspired in part by then-current events, which media outlets mostly mentioned only in passing. Here, too. This is what The Wikipedian had to say, based on having witnessed the speech at the time:

Wales called for a new “hybrid model” of journalism, encouraging collaboration between professionals and amateurs. It sounds interesting, maybe, but he didn’t have an actual model in mind: he called on the Wikipedia and Wikimedia community to help him think it up. I guess we’ll see. Some raised the question of what will contributors to the Wikimedia Foundation’s Wikinews project think of it, but the question kind of answers itself: Wikinews has never been a success, and is kept alive only by a few die-hards. … So maybe this will become that. Or maybe we’ll never hear about it again.

Credit where it’s due: although Wales had said nothing more about it publicly in the years since, and “Jimmy’s hybrid model” had become at best the source of an occasional snicker among Wikipedians skeptical of Wales’ follow-through (about which more later) now there is no question he really meant it. On April 24, Wales announced the creation of an ambitious newsgathering and reporting project called Wikitribune with the debut of a placeholder website, promotional video, crowdfunding campaign, and launch coverage led by NiemanLab.

Jimmy Wales keynote address at Wikimania Hong Kong, 2013Most of what’s been written so far has been positive, thanks to goodwill surrounding the Wikipedia project, and by extension to Wales, its credited founder. Following the lead from his intro video, a fair bit of Wikitribune coverage is centered on its stated goal of fighting fake news. Despite the term’s dilution and partial co-optation by President Trump, it remains the media evil du jourWashington Post executive editor Marty Baron recently called it “the greatest challenge we face in the industry at the moment”. The notion that Wikipedia is the remedy is one everyone is happy to play along with, though it’s more hypothesis than established fact.

The most critical perspective so far comes from Adrienne LaFrance at The Atlantic, questioning the volunteer-professional hybrid collaborative concept, i.e. that one “who is paid for doing journalistic work cannot be considered ‘equals’ with someone who is unpaid” and that it devalues the work of professionals to assume it can be done by volunteers. It’s partly a critique of the model, and partly a critique of the morality; it’s an important criticism, and one that should be taken seriously.[2]I do think these questions also have good answers, and it matters very much how the roles of each party are defined. There is a similarly important distinction to be made in managing paid vs. volunteer contributors to Wikipedia, although I suspect the best arrangement in each case are roughly opposite. A topic for exploration another time. Another cautious note was sounded by Mathew Ingram at Fortune, listing failed previous attempts to launch crowdsourced news sites.[3]Spot.us, Beacon Reader, Contributoria, and Grasswire, none of which I had previously heard of.

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In Wikipedia circles, there is considerable skepticism, and for entirely different reasons.

320px-WikiNews-Logo-en.svgThe first is that Wikipedia has tried this before, as briefly noted in my excerpt above: Wikinews launched in 2004, when Wikipedia was growing rapidly and adding new sister projects. But it never reached critical consensus, and few contributors ever produced meaningful original content for the site. These days, Wikinews has only a handful of active users. And it’s not hard to see why: Wikipedia already compiles digests of news coverage, and Google points readers to Wikipedia, so Wikinews is at best an afterthought. But it’s worse than that. Compare the Wikipedia article “Dismissal of James Comey” to the Wikinews article “President Trump fires FBI Director James Comey, raising questions about Russia investigation” and the problem is apparent. The Wikipedia entry does something that no other website on the internet does: it serves as a one-stop aggregator of everything important in the ongoing political crisis, first with a high-level but substantial summary in the introduction, and then a deep dive into the particulars. The Wikinews article is a rehash of a few other previously published stories from traditional news outlets, offering no new reporting, ending at less than 700 words, and on a fixed date, like an Associated Press wire story might because of real constraints on the AP that Wikinews imposes on itself arbitrarily. Wikinews offers nothing new, is less good than what it imitates, and frankly has no reason to exist. Also, the Wikinews article has four sources; the Wikipedia article has 114. Case closed. And yet past attempts to close Wikinews have been resisted, both by a handful of dead-enders, and by Wikipedians who hold out hope for a future renaissance. Its biggest impact in 2017 is that its continued existence requires Wales to call his new thing “Wikitribune” rather than the more straightforward name on which it’s unproductively squatting.

TPO-logo-compact.svgThe second reason, and I don’t mean to dwell too much here, is that there are good reasons to think that Jimmy Wales is not the right person to lead such a project, save for his internet celebrity as the online collaboration guy. Wales struck gold with Wikipedia—although not actual money, as a cheekily titled NYT Magazine profile once reminded everyone—and he hasn’t repeated the trick since. His next most successful venture is Wikia, a collection of wikis on entertainment topics, the best known of them probably being Wookiepedia but also including communities for fans of music, TV, movies, video games, comics, and other geek subcultures. It does rank in the top 100 websites, and it’s more than 10 years old, so it’s a legitimate business—and it’s also monetized with advertising, the one thing Wikipedia can never ever do. Wikia is fun and useful to fans of pop culture, but it’s hardly a world-beater. Other Wales enterprises have fizzled or faded: Wikia Search was a bust, and a MVNO called The People’s Operator[4]It is worth noting that the aforelinked Wikipedia article about Wales’ MVNO is highly negative. is heading that direction. Yet almost no one outside of the Wikipedia world is familiar with any of this; Ben Thompson, one of the smartest analysts writing about technology and media, recently wrote: “I don’t know if Wikitribune will work — but Jimmy Wales is one of the last people I would want to bet against.”

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But let’s talk about Wikitribune and its actual prospects. This is not easy, as many specifics about its plans have yet to be clarified; at the time this is written, Wikitribune had announced but a single hire and, with no disrespect intended, it wasn’t someone with a high-profile name or big reputation. Although analysis of Wales’ actual plans may be premature, it’s not too soon to assess its stated direction and speculate about what might actually work for it.

I will switch gears here for a moment and agree that Wales has identified a real problem that needs to be solved: he is correct to say that the news industry is in big trouble—“broken”, even. The internet has dealt a nearly lethal blow by creating effectively free distribution, both upending its advertising-based business model and subjecting it to competition from low-quality but highly engaging clickbait infotainment.[5]Facebook, of course, figures prominently in both.

He’s wrong, though, to say as he does in the video that “we’ve figured out how to fix it”. As Ingram documents, others have tried and failed. And there’s no reason to think that, just because Jimmy Wales is the wiki guy, his association with the project is going to be sufficient for it to reach critical mass. No, if Wikitribune is going to have even a chance of success, it needs to figure out where its comparative advantage lies, and design its plans accordingly.

Jimmy Wales in Hong Kong, 2013The Wikipedian posits that Wikitribune must absolutely learn the lesson of Wikinews: that loosely organized, come-and-go-as-you-please, volunteer-based networks are no way to develop in-depth, sustained news reporting of the investigative or beat varieties that are the principal job of national and international news organizations. To the extent that it succeeds in these areas, it must develop tight-knit reporting teams, who will be professionals, and largely based in London[6]where Wales resides and Wiktribune will presumably be headquartered, New York, and Washington. The role that volunteers will play here would be very similar to the one already played by volunteers at traditional news outlets, where they go by a different name: sources.

But Wikitribune has no advantage over traditional news organizations in this kind of reporting. While the news industry overall is doing poorly, some major publications like The New York Times have seen subscriptions soar as their value has become clearer to readers following the U.S. presidential election, The Washington Post is buoyed by soon-to-be-world’s-richest-man Jeff Bezos, and financial publications like the Wall Street Journal and The Economist serve affluent audiences with need-to-know information.[7]Like so much else in the new new economy, it is the middle class that has been thinned out: mid-tier newspapers, weekly newsmagazines, and their undifferentiated news sites that look more and more like blogs every day. So the opportunity to have a positive impact here is not clear, either.

The Wikipedian will therefore posit that Wikitribune’s best chance to succeed is in fact in local news.

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As for opportunity, no one else has yet cracked the code: in news circles, the term for this is “hyperlocal”, and it hasn’t worked all that well, nor has it ever really ever been “news”—Patch Media, founded by AOL CEO Tim Armstrong, is technically still around but has zero impact on anything; NextDoor sounded promising when I first signed up for it, but in practice is just another place to ask about lost cats and free furniture; Backfence was a similar site that, now that I search the web for information about it, apparently never got very far. Somewhat better are local subreddits, like /r/Portland, focused on what’s happening in a given city, but the content is usually centered on photos and gossip and links to local news stories.

Thompson, quoted above offering his shrugging support for Wales’ initiative, has written a lot about local news in recent months, and likes to quote from a Warren Buffet shareholder letter about how local newspapers once enjoyed unique business advantages: its customers couldn’t do without it, and couldn’t satisfactorily replace it.[8]As a reminder of just how prescient Buffet can be, this letter was written in 1991. The problem for local news publications is that the internet has kicked its advertising base out from under it, beginning with classified ads in print newspapers and later extending to the problems of infinite supply of web advertising devaluing the ad unit, not to mention the challenges of attracting audiences big enough or targeted enough to be worth selling ads to. Earlier this week, Thompson wrote a long piece assessing the prospects of local news, arguing that local news publications would need to be subscription-based, rather than advertising-based, to succeed.

He’s right about advertising, for sure. But why should it even be subscription-based? Wikipedia succeeds with donations, in some years generated by putting Jimmy Wales’ own face at the top of every page, and in 2017 Wikipedia has more money than it knows what to do with. This is one way Wales’ celebrity could have a positive impact. The subscriptions could be donations, which might have the added benefit of generating investment beyond cash—even creating passionate user-contributors.

wikitribuneWikipedia has succeeded at harnessing passions in a way few other sites have, building miniature newsgathering communities around subjects like major weather events, geography and places, physics and astronomy, transportation and infrastructure, major sports leagues, etc. All are limited spheres of interest that more readily map onto a city or region than matters of national politics and international diplomacy, trade policy, or ongoing military conflicts.

The primary difference is that Wikipedia’s content guidelines explicitly disallows editors from doing original reporting, which is just as well, because almost no likely editors have such access to federal government officials or multinational business leaders, nor is there any effective mechanism to vet them in a distributed volunteer system. However, with a professional editor at the center of the operation—as Wikitribune seems like it might—well, that could actually work.

Such a project would benefit at scale the same way Wikipedia does, not in developing one large ecosystem of researchers, writers and editors collaborating on a medium-sized number of topics, but multitudes of ecosystems working in parallel across many, many topics. And the benefit to readers is obvious: the experience reading of Wikipedia pages on familiar topics in the past prepares one to navigate Wikipedia pages on less-understood subjects in the future. Likewise, reading Wikitribune Peoria could prepare one to read Wiktribune Palermo. Consistency not just of branding but of style—a style native to Wikitribune, not to existing wire services as Wikinews does—could be useful to readers and a valuable differentiator for Wikitribune itself.

What’s more, Wikitribune has an opportunity to try new things that the entrenched Wikipedia community hasn’t been able to bring itself to do. For example: implement a discussion system that was designed less than fifteen years ago. The Flow project, which once sought to overhaul Wikipedia’s outdated and clunky talk page format, was eventually abandoned due to resistance from veteran editors averse to change. Flow wasn’t perfect, but there wasn’t even political will to work through the rough patches. Wikitribune would be wise to resurrect it, and perhaps show Wikipedia how it could actually benefit the original project.

Wikia_Logo.svgAnd there’s another thing: Wales certainly has proved successful at creating new structures based on the Wikipedia model but tweaking the rules in order to incentivize different activities for communities with different expectations. Wikipedians didn’t want advertising supporting their educational mission, but Wikians[9]if that’s a word? don’t mind advertising supporting their entertainment mission. It’s no accident that “Wikia” is Wikipedia without the “ped”[10]as in learning and knowledge. Revisiting Wales’ post-Wikipedia career again, it is when he has strayed too far from his Wikipedia roots that he’s got into trouble. Wikis turned out not to be the way to build a search engine, and some lofty rhetoric about transparency aside, Wales had no background in mobile telephony that would make him suited to lead an MVNO. So while there are reasons to be cautious, the more like Wikipedia his subsequent projects are, the better their outlook.

Wikipedia succeeds without a profit motive, and local news is unprofitable now. By following the same model, Wikitribune has an opportunity to benefit from Wikipedia’s non-business model, and adapt its methods from pure aggregation to a hybrid of reporting and aggregation. But it’s vital that Wikitribune not try to compete with the Times of London or New York. Its real, and possibly only, chance for success lies in reinvigorating a diminished local news industry. I hope Jimmy Wales takes it.

All images via Wikipedia, copyright of their respective holders.

Notes

Notes
1 Snowden’s hotel was in Tsim Sha Tsui, the Wikimania conference next door in Hung Hom
2 I do think these questions also have good answers, and it matters very much how the roles of each party are defined. There is a similarly important distinction to be made in managing paid vs. volunteer contributors to Wikipedia, although I suspect the best arrangement in each case are roughly opposite. A topic for exploration another time.
3 Spot.us, Beacon Reader, Contributoria, and Grasswire, none of which I had previously heard of.
4 It is worth noting that the aforelinked Wikipedia article about Wales’ MVNO is highly negative.
5 Facebook, of course, figures prominently in both.
6 where Wales resides and Wiktribune will presumably be headquartered
7 Like so much else in the new new economy, it is the middle class that has been thinned out: mid-tier newspapers, weekly newsmagazines, and their undifferentiated news sites that look more and more like blogs every day.
8 As a reminder of just how prescient Buffet can be, this letter was written in 1991.
9 if that’s a word?
10 as in learning and knowledge