William Beutler on Wikipedia

Posts Tagged ‘Lila Tretikov’

The Top Ten Wikipedia Stories of 2016

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on January 3, 2017 at 1:30 pm

2016 was a hell of a year. In matters of war and peace, politics and governance, arts and celebrity culture—not to mention unexpected crossovers among them—it was a year that seemed to come off the swivel. Was this true on Wikipedia as well? In this post The Wikipedian will attempt, as it has done each year since 2010, to summarize the year in the Wikimedia movement by itemizing and ranking ten of the biggest trends and events.

The list this time may be noteworthy less for what is included than what is not: in 2016 there was no major sock puppet or COI scandal (hopefully that’s because there weren’t any, not just that they weren’t called out), no major milestone (Wikipedia turned 15 in 2016, but it felt less consequential than the 5 millionth article last year), no mention of perennial fears about a declining editor base (is it still actually declining?) and nothing about last year’s number one, the implementation of HTTPS (it’s a done deal, and China hasn’t changed its mind about unblocking Wikipedia on the mainland).

That said, in 2016 Wikipedia still had more than its share of turmoil, more ominous signs than one ever really wants to see, plus the occasional inspiring story that makes for much more pleasant anecdotes. In this post, we’ll attempt to do justice to them all, or at least the ten that made the biggest impressions on this blogger. Ready? Let’s go:

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10. Women Scientists Revolt

emily_temple-woodAmong Wikipedia’s more problematic systemic biases, the gender gap in participation and representation is one of the more frustrating. This year it was momentarily a bright spot, when Emily Temple-Wood, one of Wikipedia’s best known female editors, became a minor media sensation for a project with an irresistible hook: for every instance of online sexual harassment she experienced, she would create another Wikipedia article about a woman scientist. The story was picked up by the BBC, Washington Post, Guardian, New York, and Huffington Post, among many other outlets. The sudden micro-celebrity placed her in the unique category of Wikipedia editors with a Wikipedia biography earned as a result of their editing activities. Jimmy Wales also named her Wikipedian of the Year (along with Rosie Stephenson-Goodnight). And then she started med school.

9. Wikipedia Vandalism, Spectator Sport

lebron_jamesIf you’re the kind of person who searches Google News for “wikipedia” with any frequency, you have undoubtedly seen headlines like “Denver Broncos ‘own’ Carolina Panthers, according to Wikipedia edit”. Seriously, search “wikipedia sports owned” and you’ll find the same combination for Chase Utley and the Mets, LeBron James and the Bulls, Jürgen Klopp and Manchester City. And that’s just one gratingly common construction. Yes, sometimes it can actually be funny. Occasionally, even heartwarming. But no sport is safe, and the phenomenon is familiar enough for Fox Sports (a frequent offender) to have once created a list of “most entertaining” examples. In early 2016, former WSJ reporter and Wikimedia staffer Jeff Elder called out the trend, spotlighting the tedious extra work it creates for Wikipedia volunteers. VentureBeat followed up by making the argument it was time for sportswriters to move on. And so that put an end to it? Yeah, right. It’s not clear what will ever kill this “story”; there is almost certainly nothing within anyone’s actual control. While individual writers or readers may tire of it, the thing about sports is that every big win is a moment without precedent, that obliterates all reason, and naturally seeks a good, mean-spirited to laugh top it off. All things considered, better to vandalize Wikipedia than light a car on fire.

8. The Business of Wikipedia is Fundraising

wmf-fundraisingWikipedia is alone among the top 50 global websites (give or take) for the lack of advertising to be found on its pages. As a consequence, its funding model is the focus of fascination and frustration for both the editorial community and news media alike. And as you’re certainly well aware, every year the Wikimedia Foundation (WMF) launches a fundraising drive featuring very prominent and slightly annoying banners—which look a lot like advertisements for Wikipedia itself—to raise money from its millions of readers. To be sure, Wikipedia also raises money via grants and gifts from wealthy donors, but the vast majority comes from the annual campaign.

Beginning in mid-November, the WMF stepped up its annual efforts with a persistent email campaign fronted by Wikipedia’s founder-mascot Jimmy Wales, using sophisticated techniques—variation, highlighting, boldfacing, talky subject lines, and more. WMF fundraising has been A/B tested for awhile, but this was undoubtedly the slickest incarnation yet. And what do you know, it worked: this year Wikipedia reached its annual goal faster than ever before. Such success cannot come sans scrutiny. An op-ed in The Wikipedia Signpost called for greater transparency, The Register needled Wikipedia about this as it does about pretty much everything, and philanthropic publications have second-guessed the WMF’s fundraising strategy writ large.[1]Update: This link previously went to an article on a different subject; this one is from late 2015 but illustrates the same point.

All of which is fair, and one should be so lucky as to have to answer for this kind of success. As The Wikipedian sees it, the question of how much money WMF raises should be secondary to how it is spent, a topic historically less-well reported.

7. ArbCom and the Alt-Right

feels_good_manWikipedia’s Arbitration Committees (ArbComs) are elected panels of dedicated volunteer Wikipedia editors who agree to take up the often unpleasant and always time-consuming task of reviewing disputes involving the behavior of fellow editors. About a dozen of the most-active Wikipedia language editions have one, and it is by its nature the locus of controversy, year in and year out (said fundamental dysfunction last made this list in 2013). Lucky us, now we get to merge that with the rise of an international right-wing movement represented on last year’s list by Gamergate, and which in 2016 we learned to call the “alt-right”.

This is based on two separate incidents on the two most prominent Wikipedias. Worse between them, the German ArbCom saw eight of its ten members resign in the last third of the year. The reasons are too complicated to recite here, but it concerns a single member who IRL is actively involved with the far-right Alternative für Deutschland party but had previously hidden his offline political activities from fellow editors. The decimated German ArbCom now lacks a quorum to act, and seems likely to remain inactive at least until new elections are held in May. Second was the near-election to the English ArbCom of a Canadian editor with a troubling Reddit history that included activity on the Gamergate-affiliated WikiInAction subreddit, dedicated to promoting alt-right views on Wikipedia. This candidacy was not successful, but it was a nail-biter, and close ArbCom observers are not reassured about future elections.

Wikipedia has always had obnoxious contributors with noxious views, but their dispersal across the vast expanse of topics meant the problem areas were fairly isolated, and usually avoidable. But ArbCom is one of the few places on Wikipedia where actual power is concentrated. In a U.S. presidential election year (about which more later) in which anti-semitic tropes were promoted by the winning candidate, has there also been a concurrent rise in such views on Wikipedia? Some think so. And will ArbCom face an organized assault like the one the Hugo Awards has faced in recent years? It seems unlikely—but it’s definitely not impossible.

6. Wikipedia Needs Better Critics

Wikipediocracy_logoOur 2013 installment listed the rise of Wikipediocracy, a website devoted to criticism of the Wikimedia movement. This time we’re here not to praise it, but to bury it. The site’s multi-contributor blog has published exactly once in the second half of the year, while its once-lively (and sometimes disreputable) discussion forum has slowed to a crawl. What happened? The biggest factor was the departure of its most serious contributor, Andreas Kolbe, who took his talents to The Signpost. Second was an apparent falling out between mainstays Greg Kohs and Eric Barbour. The latter went on to create an alternative site named, hysterically, Wikipedia Sucks! (And So Do Its Critics.).

The decline of Wikipediocracy highlights the dearth of effective Wikipedia criticism. What have we got? There’s the UK IT news site The Register, which harps on a few recurring themes of narrow appeal. There’s WikiInAction, affiliated with Gamergate, focused even more narrowly. Wikipedia Sucks is a joke, itself barely registering a pulse. For what it’s worth, The Wikipedian does not consider itself to be among their ranks. This site offers Wikipedia criticism, but will admit to being pro-Wikipedia in most ways; The Wikipedian is an apologist, if also a realist. And to drop the pretense for a moment, I don’t post often enough for it to matter but a few times a year.

There is something about Wikipedia criticism that attracts people with fringe views, who are not always the most stable personalities, and whose obsessions tend toward the arcane. Of course this is generally true of the gadfly profession, but when you consider that Wikipedia owes its very existence to freaks and geeks, it shouldn’t be any wonder that participants who hold themselves apart from mainstream Wikipedia may be stranger still.

As of late, the best criticism happens at The Signpost, especially under former editor Kolbe, and now under Pete Forsyth. Given the competition, however, that isn’t necessarily saying much.

5. The Brief, Less Than Wondrous Board Membership of Arnnon Geshuri

Arnnon_GeshuriWe now arrive at the first of a few related topics which dominated the early months of the year, a series of interrelated controversies far greater than this annual list has previously contemplated. The least-related among them was the early January appointment of Arnnon Geshuri to the WMF board of trustees. Geshuri received no public vetting, as most appointed board members do not. However, other board appointees also had not played a public role in one of Silicon Valley’s biggest recent scandals.

To wit: Apple, Google, Intel and others secretly agreed (until, of course, it was found out) not to recruit each others’ employees, thereby holding back the careers, and holding down the salaries, of thousands of employees. As a Google executive, Geshuri had taken the initiative to fire a recruiter after then-CEO Eric Schmidt received an unhappy email from Apple’s then-CEO Steve Jobs. In his note back to Schmidt, Geshuri added: “Please extend my apologies as appropriate to Steve Jobs.” The U.S. Department of Justice eventually forced the firms to pay $415 million to settle class action claims.

Geshuri’s membership on the Wikimedia board proved to be short-lived. Facing public criticism by former board members, a debate over what to say about it on his own Wikipedia entry, a no-confidence petition signed by more than 200 editors, and probably his own realization that this just wasn’t worth all the trouble, Geshuri stepped aside only two weeks after accepting the position. In another year, this could have been a top story. But 2016 had only just begun.

4. Wikimedia’s New Leader

katherine_maherAnother contender for top story in a less eventful year: the Wikimedia Foundation got a new leader. Katherine Maher was named interim executive director (ED for short) in March, and was made permanent in June. She is the third person to hold the title—the third woman, in fact—and brings experience in global governance, international institutions, and even the Arabic language.[2]Yes, I’m looking at her Wikipedia entry as I write this. Maher also brings something her predecessor lacked: a great deal of experience with Wikipedia and the Wikimedia movement.

I am burying the lede, of course: she was previously the WMF’s chief communications officer, a position she had held since 2014. Oh yeah, and about that predecessor… as Wikimedians have already realized, I’m leaving out a lot of back story, and it’s because there is more coming further down this list. All that said, the advent of a new ED is big news in any year, and that’s true this year as well. The fact that Maher’s ascendancy falls outside the top three stories of 2016 owes as much to the public drama leading to her promotion as the absence of drama characterizing the start of her tenure.

3. Fake News and the U.S. Presidential Election

donald_trumpThe U.S. presidential election was literally the biggest story on Wikipedia this year, if we mean the topic that received the most edits across multiple entries. The biographical entry for president-elect Donald Trump, plus articles about Hillary Clinton’s endorsements, the general election, and GOP primary occupy four of the top five slots on the list of most-edited articles.[3]Number one was Deaths in 2016, but that’s pretty much always the case. But there’s a lot more to be said about Wikipedia’s relationship to the craziest and most surprising U.S. election in living memory.

A chief attribute of Trumpism is, well, bullshit—in the Harry Frankfurt sense of the word—and anti-intellectualism as a virtue. As it became clear Trump’s victory was owed in part to falsehoods propagated on social media, the phrase “fake news” gained widespread currency among news commentators. With the mainstream[4]OK, fine, liberal media casting about for a better model, what better exemplar of valuing real facts over imagined realities than Wikipedia? Even before the election, Wikipedia’s model of requiring verification of information and allowing anyone to question received wisdom had garnered positive press attention. Afterward, Wikipedia’s commitment to veracity was held up as a kind of antidote to Facebook’s hands-off attitude toward the truth or falsity of claims shared by its users.[5]Facebook’s Mark Zuckerberg was initially dismissive of “fake news” concerns, only to do an abrupt about-face and announce plans for a fact-checking feature. The Wikimedia comms team took something of a victory lap in an early December post, declaring:

We are not in a post-fact world. Facts matter, and we are committed to this now more than ever.

Still, it would be a mistake to think that Wikipedia is free of falsehoods. It is only as good as its contributors and the reliability of the news sources they rely upon. Long-persisting hoaxes are not unheard of. Therein lie the biggest threats to Wikipedia: it must maintain an editorial community to uphold its own standards, and the media must keep up its end of the bargain with good reporting. Not unlike democracy, eternal vigilance is the price of an encyclopedia anyone can edit.

2. Lila Tretikov Resigns as Wikimedia ED

Right, so about Katherine Maher’s predecessor as executive director of the Wikimedia Foundation…

Lila_TretikovLast year, The Wikipedian included “Exodus from New Montgomery Street” at number nine in the top-stories list—i.e., the large number of staff departures from the organization since the appointment of Lila Tretikov in 2014. In retrospect, this should have been higher, but in my defense the whispers were rather quiet until the emergence of a matter that we’ll explain better in the next entry.[6]Yes, this year was largely dominated by one very big story at the beginning of the year which had enough distinct elements to be treated separately, making for a confusing narrative. Alas. Tretikov, whose tenure got off to a rocky start for reasons not entirely her own fault and not worth going into again here,[7]if you must, you can go here was eventually forced to resign after losing the confidence of Foundation staff. Morale fell to such depths, and management became so unresponsive that, once the dam burst, virtually the whole thing played out in public, online.

Low-level staffers came out of the woodwork to say what managers would or could not, and community observers filled in the gaps. Most persuasively, ArbCom member Molly White created a detailed timeline of Tretikov’s WMF leadership that presented the sequence of events without commentary—selectively perhaps, but damningly for sure. This very blog took the highly unusual step of actually calling for her ouster, a position this blogger never imagined when launching this site late last decade. Nobody wanted things to arrive at this dire situation, but once they had, Tretikov could no longer effectively lead the organization, and resign is what she did.

Anyway, we’re not quite done with this topic.

1. The Knowledge Engine and its Discontents

Dr._James_HeilmanThe biggest story of 2016 actually began unfolding in the waning days of 2015, when just-elected community board trustee James Heilman announced his resignation with a cryptic message on a community email list. Subsequent comments from other board members failed to resolve the ambiguity. Thus began the most tumultuous period in recent Wikimedia history, ultimately leading to Lila Tretikov’s jumped-before-she-could-be-pushed departure and the elevation of Katherine Maher to the executive director role.

Honestly, I’m kind of dreading the idea of recapping it all here. This blog expended 7,000 words[8]a conservative estimate on the topic earlier this year, and it’s a chore just to summarize. But let’s give it a try:

Heilman’s departure owed to a disagreement about how to handle sensitive information related to the secretive development (and eventual abandonment) of a misbegotten “Manhattan Project” to create a search engine intended to preserve Wikipedia’s prominence if Google ever stopped sending it traffic on its historically massive level. In its most ambitious form, it was called the Knowledge Engine, and Tretikov’s WMF sought a grant for it from the Knight Foundation, with which it previously had enjoyed a good relationship, without disclosing the precise nature of the project. When scaled back, it was called Discovery and was limited to Wikipedia’s on-site search, which isn’t a bad idea by itself but wasn’t clearly a top priority for the volunteer community at large, let alone the foundation staff. The lack of public discussion was echoed in the catastrophic appointment of Geshuri to the board, establishing a pattern that could no longer be overlooked.

knowledge-engine-rocketThe seriousness of the Knowledge Engine fiasco itself may have been overstated in terms of time and money allocated to it (and away from other projects) but it became emblematic of Tretikov’s ineffective leadership. More important probably was the botched Knight request, which contradicted good sense, and was seen to have damaged an important outside relationship. It wasn’t a crime, but it was covered up nonetheless, and Tretikov’s failure to communicate effectively—with external stakeholders, internal managers, staff throughout the organization—was what really did her in.

If you really must have the whole story, and you have a few hours to spare, I recommend the following links:

The regrettable history of the Knowledge Engine, the wasteful exit of Heilman from the board of trustees, the ill-advised appointment of Geshuri to same, the calamitous leadership of Lila Tretikov, the unfortunate departure of so many valuable foundation staffers, were separately and collectively the biggest story on Wikipedia this past year. Here’s hoping 2017 is just a bit less eventful.

All images via Wikipedia, and the copyrights held by their respective contributors.

Notes

Notes
1 Update: This link previously went to an article on a different subject; this one is from late 2015 but illustrates the same point.
2 Yes, I’m looking at her Wikipedia entry as I write this.
3 Number one was Deaths in 2016, but that’s pretty much always the case.
4 OK, fine, liberal
5 Facebook’s Mark Zuckerberg was initially dismissive of “fake news” concerns, only to do an abrupt about-face and announce plans for a fact-checking feature.
6 Yes, this year was largely dominated by one very big story at the beginning of the year which had enough distinct elements to be treated separately, making for a confusing narrative. Alas.
7 if you must, you can go here
8 a conservative estimate

A Modest Proposal for Wikimedia’s Future

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on March 11, 2016 at 3:30 pm

On February 25, Lila Tretikov, the embattled executive director of the Wikimedia Foundation (WMF), finally tendered her resignation. Though an interim successor would not be named until March 10,[1]it is Katherine Maher, previously WMF’s head of communications the Wikimedia movement breathed a collective sigh of relief.

Tretikov’s twenty-two month tenure produced the greatest organizational crisis in Wikimedia’s history.[2]For background, see: an exhaustive timeline by Molly White (User:Gorilla Warfare) with, as she writes, “immense help from many other people”; The Wikipedia Signpost‘s examination of the key issues, “The WMF’s age of discontent” (January 6); and two posts on this blog, “The Crisis at New Montgomery Street” (January 11) and “Search and Destroy: The Knowledge Engine and the Undoing of Lila Tretikov” (February 19). The full story is still the subject of intense disagreement, which later I will argue should be the focus of an official outside audit. Her leadership will be remembered for poor communication, worse management, rapid and unannounced changes in strategy, and a lack of transparency that produced an atmosphere of mistrust and anxiety, one which finally overwhelmed and brought the Tretikov era to an acrimonious end.

Most of all, Lila Tretikov will be remembered for the precipitous decline in staff morale that sent more than two dozen key employees and executives for the exits. The loss of talent, relationships, and institutional memory is devastating, and it is not something the Wikimedia Foundation will recover from soon.

I suggest maybe the WMF should not recover and rebuild itself, at least not exactly like it was. Acknowledging this modest proposal stands to be controversial,[3]possibly just ignored I believe in this tragedy lies an opportunity for the Wikimedia Foundation to reconstitute itself in a way better suited for the challenges facing it at this point in its history.

This would be a WMF that recognizes its primary mission is educational, one that is willing to reconsider what responsibilities it keeps for itself vs. what works better distributed among its affiliates. I argue in this post that it should split its executive leadership into two roles and spin off certain core functions into standalone organizations. Doing so would allow for better transparency, create more opportunities for “WMF-Community” cooperation, and perhaps offer a chance for volunteers to seek a career path within the movement.

The Wikimedia Foundation does not need to do big things. It needs to create an environment for big things to happen.

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If the WMF is going to reconsider its organizational structure, this is certainly the time to do it. The forest fire of Tretikov’s tenure creates a unique and unexpected opportunity to plant anew. Other questions are already being explored: what will Wikimedia’s next five-year-plan say?[4]The current draft is available for review, and is mostly interesting for its differences from the last version: gone are mentions of “innovation” and “infrastructure”—two things the ill-fated Knowledge Engine could plausibly be accused of representing—while notions of growing the user base and improving quality have been downplayed. Should Jimmy Wales continue to hold his semi-permanent seat on the Board? Are the processes for selecting and vetting the three groups of Board trustees still adequate, the underlying assumptions still operative? How can the Board be induced to act transparently? The Wikimedia Conference coming up in April should be interesting, if not explosive.

All of these are very difficult and important questions, and yet I strongly suggest opening another conversation about the size and scope of WMF responsibilities going forward.[5]I also think five years is too narrow a scope to best plan for the Wikimedia movement’s future, although the current draft says nothing about time frames. Why should the WMF consider radically re-envisioning its organizational structure? Because the WMF as it exists was created to solve a different problem than the one we have now.

When the WMF was launched in 2003, two years after Wikipedia’s creation, “Wikimedia” was a retconned neologism coined to describe a wide-ranging movement not yet fully baked. The WMF was needed to create a backbone for these efforts and give its global volunteer base a strong sense of direction. Under Sue Gardner, the WMF was successful in fulfilling this role.

The present WMF has become, in the pithiest description possible, a fundraising organization in support of a nonprofit web development company and a small-grant issuing organization. To a lesser degree, it has also funded community outreach and the development of membership chapters around the world.

Wikipedia, in its many languages and numerous sister projects—the larger Wikimedia movement with which this post is really concerned—has succeeded in becoming the world’s free resource for knowledge, however imperfect it can be. Maintaining this is a different kind of challenge, and it is inherently a defensive one. Indeed, there is much to defend, and the threats are not imagined.

The first challenge is the changing Internet: Wikipedia’s software and culture came from an Internet dominated by desktop computers accessing the World Wide Web. Today, Internet activity has moved to mobile devices, increasingly inside of apps, which are of course closed platforms. Though WMF’s mobile efforts have come a long way, they are fighting upstream against several currents no one imagined in 2001. The idea of collaboration is as strong as ever, but its tools become weaker all the time.

The second challenge is WMF culture. The Tretikov disaster reveals weaknesses in two of the WMF’s most important functions: the raising of money[6]Knight Foundation and the allocating of money.[7]Knowledge Engine In addition, as described in varying degrees of detail by former staffers, under Tretikov the Foundation had become a toxic workplace environment—but the truth is it had structural issues even before that. Finally, the edifice of a nearly 300-person staff created a kind of intrigue—“Montgomerology”[8]hat tip: Liam Wyatt—that plays out daily on Wikimedia-l,[9]for the uninitiated: a semi-public mailing list populated by Wikimedians; lately the semi-private Wikipedia Weekly Facebook group has formed another locus of discussion and which this blog is frankly obsessed with. Which, I acknowledge, isn’t exactly healthy.

The third challenge, not unrelated, is Wikimedia culture. The English Wikipedia’s volunteer community, the movement’s largest and most influential bloc, is deeply set in its ways. Meanwhile, Wikipedia’s extraordinarily high profile contributes to a reluctance to tinker with, let alone radically rethink, how it conducts its business. And several bold initiatives developed within the WMF—including good ideas like the Visual Editor, debatable ideas like the Media Viewer, and bad ideas like the Knowledge Engine—have been received poorly by the community.

In all three cases, solving these problems are more than any one executive can handle alone.

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So what should happen? First, an apology from the Board of Trustees is definitely in order. Tretikov’s failure is entirely on them as Wikimedia’s ultimate corporate authority. Second, an audit / accounting of the failures of recent years. Wikimedia UK was required to do one following the Gibraltarpedia controversy; what’s good for the chapter is even better for the foundation.

Third, the Board of Trustees should split the role of executive director into two positions: a president and provost, like universities do.[10]Being an educational project, WMF should look to similar institutions for guidance. One becomes the “head of state”, handling the public and fundraising efforts, while the other handles administration and operations. Wikipedia’s high profile means that representing its value and values to the outside world is a full-time job. Regardless of whether Jimmy Wales remains a trustee, Wikipedia needs a new mascot, and it should identify a charismatic leader for this role, who may or may not come from the Wikimedia community. The provost position would be focused on grantmaking, community outreach, and long-term strategy. They must be a good manager and internal communicator, but need not be a big personality. And this person absolutely must come from the Wikimedia movement.

Fourth, and the really hard part, would be the voluntary dispossession of core Wikimedia movement functions from the central organization. The WMF should keep only what is mission critical—fundraising and grantmaking[11]legal and communications, too, of course—and spin off the rest.[12]It has done this once before: that’s the origin story of the Wiki Education Foundation. WMF grants should fund these newly independent foundations, encouraging a reinvigorated support for community-driven organizations.

What is the basis for considering smaller organization sizes? From a theoretical perspective, there’s Dunbar’s number. The larger an organization becomes, the harder it is for everyone to know everyone else and understand what they’re doing. In the business world, this has been seen in the arrested development of agglomeration, once large corporations realized they had become slow and bureaucracy-laden.[13]Anyone else remember The Onion‘s “Just Six Corporations Remain”? Critics of corporate consolidation were caught as flat-footed as the conglomerates they disdained when spin-offs became ever more popular. This is also an operating principle at Amazon, where they call it the “two-pizza rule”.[14]“Never have a meeting where two pizzas couldn’t feed the entire group.”

From a practical perspective, the WMF’s behemoth status suits neither its day-to-day operations nor its perceptions by the wider community. As detailed by recently departed veteran staffer Oliver Keyes in The Wikipedia Signpost last month, systemic problems with hiring, promotions, and HR in general were an issue at the WMF well before Tretikov’s arrival. Meanwhile, the WMF itself seems unapproachable, simply too much for anyone to wrap their heads around. Indeed the WMF itself is a conglomerate, of a kind. Creating more community space around its current departments would make each more accessible, generating more “WMF-Community” interactions. This would help greatly with transparency, and make it far easier to start new initiatives.

It all sounds pretty radical—and I’m not saying it isn’t!—but there are good reasons to think a new organizational structure could work. The argument against ultimately relies on an appeal to familiarity, bolstered by inertia.

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With the caveat that I have never worked at the Wikimedia Foundation, nor in non-profit governance even for a minute, I won’t let that stop me from taking a crack at some specifics. What I write below is merely one way to go about it, and I encourage others—especially those with real WMF experience—to offer their view in the comments. Let’s go:

Among the WMF’s first major grants should be to the new Wikimedia Technology Foundation, containing the current Technology and Product teams. There is no critical reason why it needs to live in the same house as fundraising, and it would benefit from a strong leader with community ties—which it has not had for a long time. After all, even as we’re now sure Discovery is working not on a Google-killer but merely improved site search, it still ranks very low compared to other community-enumerated goals. Doing so would make its efforts more useful to everyday editors, and give it the latitude to develop for the next generation of Wikipedia editors. An early initiative of this spinoff should be to think about how to position Wikipedia for the mobile web and even to consider partnerships with today’s media orgs—not so much the New York Times and CNN, but Facebook and Snapchat.

More complex would be the evolution of Community Engagement, encompassing grantmaking and outreach. WMF grantmaking has nearly always been hampered by thinking too small and funding projects too dispersed and under-staffed to be effective. Through its chapters, user groups, and various grantmaking committees it funds projects for not quite enough money which are basically nights-and-weekends projects, from which very few can draw compensation, thereby limiting their ambitions and achievements.

So while the core function of grantmaking should stay with the provost at the slimmed down WMF, the bulk of its activity should happen outside its walls. And the way this would happen is by the creation of a more ambitious grantmaking operation whose mission is to nurture and develop mini-foundations modeled on GLAM-Wiki US, the Wiki Education Foundation, and WikiProject Med Foundation. Rather than there being one new foundation for community outreach, this needs to be a core capability of every mini-foundation that receives WMF funding.

Among the key projects necessary to a healthy and functioning Wikimedia movement that could benefit from a devolved organization and dedicated funding: The Wikipedia Signpost, which is heroically staffed entirely by volunteers; the Wikimania conference, the locus of numerous organizational failures in recent years; Wikimedia chapter management: the model of volunteer support currently practiced focuses too much on geographic concerns at the expense of thematic topics, with considerable overlap.

Another might be content development: if you look at Wikipedia’s complete list of featured articles, it is arguable the only article categories supported by existing foundations are “art and architecture”, “education” and “health and medicine”, served, respectively, by the three model organizations listed above. Adapting from the list, this leaves dozens of top-level categories unserved by a formal organization, and decreasingly supported as the informal “wikiproject” has withered in recent years.[15]Very few wikiprojects continue to thrive, and the ones that do—Military history and Video games—inadvertently perpetuate Wikipedia’s problems with systemic bias. By creating formal structures with specific outreach to associations and universities along these lines, Wikipedia can create more opportunities for outreach and collaboration.

What’s more, it would create opportunities for Wikimedians, particularly its younger cohort, to choose a career within the movement. Presently, there are too few jobs at libraries and museums to make use of all this talent. While conflict of interest (COI) issues will be justifiably considered, these fears are generally overblown. Nowhere in Wikipedia’s policies or guidelines—and certainly not in the Five Pillars—does it say that Wikipedia must be volunteer-only, and creating staff positions will actually reduce the likelihood editors will “sell out”. Wikimedia has long passed a point of diminishing returns on the volunteer-only model. And you know what? It isn’t entirely that now. We already live in a “mixed economy”, and we owe it to our community members to expand their opportunities. There’s no reason software programmers should be the only ones to earn a living working on Wikimedia projects.

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Can I summarize all this in a paragraph? I think so: a small constellation of well-funded Wikimedia Foundation spinoffs, each with a strong sense of mission, focused narrowly on the movement’s needs stands a better chance of working more efficiently among themselves and offers many more touch points for the community itself to be involved. Through that, transparency can be improved, both at the WMF parent org and within a reinvigorated movement organized around professionally staffed, standalone foundations doing what each does best. In the gaps between them and the WMF, new opportunities for community involvement would arise for the benefit of all.

Wikimedia is vast, with an incredible diversity of talents and resources. It contains multitudes, and its organizational structure should reflect that.

Notes

Notes
1 it is Katherine Maher, previously WMF’s head of communications
2 For background, see: an exhaustive timeline by Molly White (User:Gorilla Warfare) with, as she writes, “immense help from many other people”; The Wikipedia Signpost‘s examination of the key issues, “The WMF’s age of discontent” (January 6); and two posts on this blog, “The Crisis at New Montgomery Street” (January 11) and “Search and Destroy: The Knowledge Engine and the Undoing of Lila Tretikov” (February 19). The full story is still the subject of intense disagreement, which later I will argue should be the focus of an official outside audit.
3 possibly just ignored
4 The current draft is available for review, and is mostly interesting for its differences from the last version: gone are mentions of “innovation” and “infrastructure”—two things the ill-fated Knowledge Engine could plausibly be accused of representing—while notions of growing the user base and improving quality have been downplayed.
5 I also think five years is too narrow a scope to best plan for the Wikimedia movement’s future, although the current draft says nothing about time frames.
6 Knight Foundation
7 Knowledge Engine
8 hat tip: Liam Wyatt
9 for the uninitiated: a semi-public mailing list populated by Wikimedians; lately the semi-private Wikipedia Weekly Facebook group has formed another locus of discussion
10 Being an educational project, WMF should look to similar institutions for guidance.
11 legal and communications, too, of course
12 It has done this once before: that’s the origin story of the Wiki Education Foundation.
13 Anyone else remember The Onion‘s “Just Six Corporations Remain”?
14 “Never have a meeting where two pizzas couldn’t feed the entire group.”
15 Very few wikiprojects continue to thrive, and the ones that do—Military history and Video games—inadvertently perpetuate Wikipedia’s problems with systemic bias.

Search and Destroy: The Knowledge Engine and the Undoing of Lila Tretikov

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , ,
on February 19, 2016 at 11:00 am

The Wikimedia Foundation is in open revolt. While the day-to-day volunteer efforts of editing Wikipedia pages continue as ever, the non-profit Foundation, or WMF, is in the midst of a crisis it’s never seen before. In recent weeks, WMF staff departures have accelerated. And within just the past 48 hours, employees have begun speaking openly on the web about their lack of confidence in the leadership of its executive director, Lila Tretikov.

knowledge-engine-rocket

All in all, it’s been a terrible, horrible, no good, very bad start to 2016. Controversy in the first weeks of the year focused on the unexplained dismissal from the WMF Board of Trustees of James Heilman, a popular representative of Wikipedia’s volunteer base, before shifting to the unpopular appointment to the WMF Board of Arnnon Geshuri, whose involvement in an anti-competitive scheme as a Google executive led him to resign the position amidst outcry from the staff and community.[1]The denouement of Geshuri’s time at WMF might have been a great post of its own, but I didn’t get to it, and, as usual, Signpost has you covered.

But other issues remained unresolved: WMF employee dissatisfaction with Tretikov was becoming better known beyond the walls of its San Francisco headquarters, while questions mounted about the origin, status and intent of a little-known initiative officially called Discovery, but previously (and more notoriously) known as the “Knowledge Engine”. What was it all about? How do all these things tie together? What on Earth is going on here?

Deep breath.

The strange thing about the Knowledge Engine is that, until very recently, basically nobody knew anything about it—including the vast majority of WMF staff. Not until Heilman identified it as a central issue surrounding his departure from the Board had anyone outside the WMF staff ever heard of it—though in May 2015, a well-placed volunteer visiting HQ[2]specifically, User:Risker, a widely respected former member of Wikipedia’s Arbitration Committee observed that a team called “Search and Discovery” was “extraordinarily well-staffed with a disproportionate number of engineers at the same time as other areas seem to be wanting for them”. This despite the fact that, as we know now, the WMF had sought funding from the Knight Foundation of many millions of dollars, receiving just $250,000 in a grant not disclosed until months later. As recently as this month, a well-considered but still in-the-dark Wikipedia Signpost article asked: “So, what’s a knowledge engine anyway?”

♦     ♦     ♦

After several months of not knowing anything was amiss, followed by weeks of painful acrimony, we think we have the answer: as of February 2016 the mysterious project is in fact a WMF staff-run project to improve Wikipedia’s on-site search with some modest outside funding, which sounds like a good idea, sure, Wikipedia’s on-site search engine isn’t maybe the best, but we also know at some point it was an ambitious project to create a brand new search engine as an alternative to Google. Sometime in 2015 the WMF submitted a proposal to the Knight Foundation asking for a substantial amount of money to fund this project. It is described in still-emerging documents from this grant request as a “search engine”, and several early mock-ups seemed to suggest this was in fact the idea (click through for higher resolution):

Knowledge Engine mid

Why would Wikipedia consider building a search engine, anyway? The most likely answer is fear of being too dependent on Google, which sends Wikipedia at least a third of its total traffic. In recent years, Google has started providing answers to queries directly on the search engine results page (SERPs), often powered by Wikipedia, thereby short-circuiting visits to Wikipedia itself. Tretikov herself, in a rambly January 29 comment on her Meta-Wiki[3]a wiki devoted to, well, meta-topics regarding Wikimedia projects account page, identified “readership decline” as Wikipedia’s most recent challenge.[4]“Our aim was to begin exploring new initiatives that could help address the challenges that Wikipedia is facing, especially as other sources and methods arise for people to acquire knowledge. If you haven’t yet, please have a look at the recent data and metrics which illustrate the downward trajectory our movement faces with readership decline (since 2013), editor decline (since 2007, which we stabilized for English Wikipedia in 2015), and our long standing struggle with conversion from reading to editing. These risks rank very high on my list of priorities, because they threaten the very core of our mission.”

It’s an understandable position: if you are the leader of an organization whose success has been largely described in terms of its overall traffic,[5]#6 in the U.S., #7 worldwide any decline in traffic may be equated with a decline in Wikimedia’s ability to fulfill its mission. I submit this is short-sighted: that Wikipedia has an educational mission whose impact cannot be measured solely in terms of traffic. That Google borrows information from Wikipedia—though they are not alone in this—in such a way that it answers people’s questions before they have to actually click through to en.wikipedia.org is still a win for Wikipedia, even if it reduces the (already low) probability that a reader will become a Wikipedia contributor.[6]See this comment from WMF’s Dario Taraborelli, who argues: “[T]raffic per se is not the goal, the question should be about how to drive back human attention to the source”.

The logic is twisted, but you can follow it: most readers find Wikipedia through a search engine, so if the search engine that helped make Wikipedia the success it is today changes its mind and starts pointing elsewhere, better to get ahead of things and create a new alternative that people will use. I guess? If we accept this reasoning, we still have to confront questions like: Is this actually something the WMF can accomplish? Is this within the WMF’s scope? Is this something that will help Wikipedia accomplish its mission? These are much harder questions for WMF to answer—in part because the answers are “no”, “no”, and “no”—and would absolutely have to be shared with the Wikimedia Board of Trustees ahead of time and, for political reasons, socialized within the Wikipedia community itself. The incident surrounding Heilman’s departure suggests the former was an issue, and the ongoing furor is because the latter obviously did not occur.

Meanwhile, the extreme unwillingness of Lila Tretikov and even Jimmy Wales to talk about it is, in fact, tearing the Wikimedia Foundation apart. Tretikov has lost all remaining credibility with Wikimedia staff and close community observers, not that she had much to begin with. As this week comes to an end, more staffers are quitting, remaining ones are complaining in public, and it seems impossible to imagine Lila Tretikov remaining in charge much longer.

♦     ♦     ♦

If you’ve come to expect a detailed timeline of events from The Wikipedian, I am pleased to say you’ll find just what you’re looking for below, although I’m afraid this whole thing is too large and multifaceted to do proper justice within the space of this already very long post. A full accounting may go back[7]as James Heilman does in his own timeline of events to the mid-2000s, when Jimmy Wales harbored ambitions of building his own search engine—Wikiasari in 2006 and Wikia Search in 2008. It certainly would include a full accounting of the many high-profile WMF staffers to leave since late 2014, and the role Tretikov played in each. It would include a careful examination of what the WMF can and should do in Wikipedia’s name, and an evaluation of how the evolving app-focused Internet raises questions about Wikipedia’s own future.

I think that’s more than I can accomplish in this post.

Instead I want to focus on what’s happening this week. But first we have to fill in some of the blanks. To do so, you’ll want to wind back the clock a few weeks:

  • Let’s start on January 25, when Jimmy Wales called Heilman’s claims that transparency issues were at the core of his dismissal “utter fucking bullshit”. Jimmy Wales is known for occasionally lashing out at pestering editors on his Talk page, and this certainly seems to be one of those times.
  • Jimmy Wales, 2013

  • On January 29, Tretikov made her first public, community-facing statement about the Knight Foundation grant, which was welcomed for showing some self-reflection[8]“It was my mistake to not initiate this ideation on-wiki. Quite honestly, I really wish I could start this discussion over in a more collaborative way, knowing what I know today.” but also raised more questions than it answered.
  • On February 1 WMF developer Frances Hocutt stated[9]on Tretikov’s discussion page, no less that employees were being “censured for speaking in ways that I have found sharply critical but still fundamentally honest and civil”.
  • Don’t skip the aforementioned “So, what’s a knowledge engine anyway?” investigation by Andreas Kolbe for The Signpost, published February 8, still the most comprehensive evaluation of this multifaceted controversy.
  • We then jump ahead to February 11, when Wales was still doing his “Baghdad Bob” routine, publicly insisting to Wikipedia editors that any suggestion WMF had ever considered building a search engine was “a total lie”.[10]Full quote: “To make this very clear: no one in top positions has proposed or is proposing that WMF should get into the general “searching” or to try to “be google”. It’s an interesting hypothetical which has not been part of any serious strategy proposal, nor even discussed at the board level, nor proposed to the board by staff, nor a part of any grant, etc. It’s a total lie.”
  • Just hours later, WMF comms uploaded the Knight Foundation grant agreement itself to the WMF’s own wiki, confirming for the first time, in public, that WMF was describing the project as “the Internet’s first transparent search engine”. The Signpost has the most detailed breakdown not only of the grant agreement, but also three supplemental documents which were leaked to the Signpost but have not been made public at this time.
  • Also read this powerfully-argued blog post by Wikipedia veteran Liam Wyatt about the poor strategic decision-making that led to the current controversy.[11]“It seems to me extremely damaging that Lila has approached an external organisation for funding a new search engine (however you want to define it), without first having a strategic plan in place. Either the Board knew about this and didn’t see a problem, or they were incorrectly informed about the grant’s purpose. Either is very bad.”
  • You might then have a look at The Register, always snarky, but with a decent summary of where things stood last week, just before it became newsworthy. I definitely recommend this February 15 story by Vice’s Motherboard about the fiasco (and this follow-up)[12]Both of which quote yours truly, so take that into consideration. but skip this Newsweek story except to see how the media was, for a brief moment, cluelessly reporting that Wikipedia was taking on Google.[13]This story has since been corrected, albeit on an insignificant, unrelated point.
  • However incomplete, I think this upshot from The Verge is a good enough summary, at least for public purposes:
    • Whether Wikimedia’s plans just naturally evolved [away from the search engine project] or whether it was responding to the community’s response is difficult to say, but the organization is now, at least, claiming it does not want to square up to Google, but just improve its own product.

  • As all this was unfolding, the exodus of key WMF staff was accelerating. On February 8, Tretikov announced on Wikimedia-l that Luis Villa, head of the Community Engagement department and previously a member of the WMF’s legal team, would be leaving.
  • At least Tretikov seemed to be in control of that one. Because the next day Anna Koval, a manager of the education program, announced her own departure on the mailing list.
  • And then on Friday, February 12, a very big resignation letter dropped on the Wikimedia-l: that of Siko Bouterse, another veteran leader who had long provided a crucial link between the Wikipedia volunteer community and the professional WMF staff. Careful with her words, Bouterse wrote:
    • Transparency, integrity, community and free knowledge remain deeply important to me, and I believe I will be better placed to represent those values in a volunteer capacity at this time.

  • Messing up my timeline a bit, but still worth noting: Hocutt, the developer who had made public internal fears about silencing dissent, announced her own (albeit temporary) departure in yet another Wikimedia-l post on February 17, noting her leave was “due in part to stress caused by the recent uncertainty and organizational departures.”

♦     ♦     ♦

Finally, on February 16, Lila Tretikov published an open letter[14]Co-authored by Vice President of Product Wes Moran on the Wikimedia blog titled “Clarity on the future of Wikimedia search”. Alas, it wasn’t terribly clarifying: it seemed aimed at the clueless mainstream journalists like the one at Newsweek, and not at the Wikipedia community who knew which information gaps actually needed to be filled in. It began:

Over the past few weeks, the Wikimedia community has engaged in a discussion of the Wikimedia Foundation’s plans for search and discovery on the Wikimedia projects.

Lila_Tretikov_16_April_2014Well, that is certainly one way to put it! Put another way, you have been backed into a corner defending the untenable proposition that Wikipedia has never considered building a search engine, and now that the mainstream press is reporting, based on your own documents, that you are building a search engine, one certainly has to say something about it.

After much boilerplate about the growth of Wikipedia and its many achievements, Tretikov and Moran finally get around to the point:

What are we not doing? We’re not building a global crawler search engine. We’re not building another, separate Wikimedia project. … Despite headlines, we are not trying to compete with other platforms, including Google.

This seems to be true, insofar as there is no search project currently. However, Wales had previously locked himself into the position that there was never a search project originating from WMF, and by now we know that is obviously false. Without any acknowledgement in this letter, it is useless. But it’s worse than that:

Community feedback was planned as part of the Knowledge Engine grant, and is essential to identifying the opportunities for improvement in our existing search capacity.

We are 10 months past the initial plans for this far-reaching, mission statement-busting project, six months past the award of a grant to pursue this quixotic effort, and not two months removed from the violent ejection of a Board trustee over the matter… and all you can say is “feedback was planned”?

Finally, the closest thing to acknowledging the Knowledge Engine was, at some point, actually a search engine:

It is true that our path to this point has not always been smooth, especially through the ideation phase.

And nothing more.

The first comment on the post was brutal, bordering on uncivil, from a retired editor. It concluded:

You are either:
a. Flat out lying, and hoping we don’t actually read the grant,
b. Have misled the Knight Foundation as to your intentions for their grant money, or
c. Seriously incompetent and should never be put in charge of writing a grant application
None of these options look good for the WMF.

A few hours later, a member of WMF’s Discovery team gamely stepped forward and tried to offer a plausible explanation for how the grant request did not necessarily imply a Google-competitive search engine project—damage control, essentially—but still had to concede the wording of the grant did not make Tretikov or WMF look good: “It is ambiguous. I can’t speak to the intent of the authors and while there are current WMF staff listed, they are not the sole authors of the document.”

Finally, a day later, a true hero emerged in Max Semenik, another Discovery team engineer, mostly unknown to the community, and who was willing to take off his PR hat to say what everyone pretty much knew:

Yes, there were plans of making an internet search engine. I don’t understand why we’re still trying to avoid giving a direct answer about it. …

The whole project didn’t live long and was ditched soon after the Search team was created, after FY15/16 budget was finalized, and it did not have the money allocated for such work … However, ideas and wording from that search engine plan made their way to numerous discovery team documents and were never fully expelled. …

In the hindsight, I think our continued use of Knowledge Engine name is misleading and should have ended when internet search engine plans were ditched. No, we’re really not working on internet search engine.

Now that sounds like a real answer! What’s more, it also provides the outlines of a believable story as to why the Knight Foundation grant included language about the search engine, even if it wasn’t then the plan. This is transparency of a sort! But it’s transparency of the last-ditch kind. That it had to come from a low-level engineer indicates there is a major problem, and speaks to the fact that the WMF simply cannot go on this way.

At a time when Wikipedia has already-existing problems, the WMF was asking for money to basically create a whole new set of problems. That is the mark of an organization, if not a movement, adrift. Clearly, they pitched a search engine to Knight, and they asked for millions—I have heard the number placed at $100 million over 5 years—later reduced to $12 million, of which Knight provided $250K to build a plan—essentially a pat on the head: ‘since we like you, here’s a few bucks to come up with a better idea’.

knowledge-engineMysteries remain: where did the idea come from, who championed it, when did it die—or when did it recede and what happened afterward? One answer is supplied in another comment on this public thread (!) from yet another WMF team member (!) pointing a finger at former VP of Engineering Damon Sicore as having “secretly shopped around grandiose ideas about a free knowledge search engine, which eventually evolved into the reorg creating the Discovery team.” Sicore left in July 2015. A big remaining question, for which there is no answer at this time: when the actual grant was submitted to the Knight Foundation.

An argument I have heard in recent days is that it’s common in grant-making to try for everything you can and see what actually sticks. This may be true, but if so, it doesn’t seem to have been worth it. That WMF leadership felt they had to hide the fact later on also underlines the mistake they knew they were making.

Another big question: how does this affect Wikipedia’s public reputation, particularly among donors, most especially among foundations? You have to think the answer is a lot. The WMF looks like the Keystone Kops. Why would you give it money? And right now, the Knight Foundation specifically must be asking what it’s got itself into.

♦     ♦     ♦

Within the last 24 hours, the trickle of public criticism about Tretikov has become a widening stream. Some of it is taking place in the above comment thread, plenty is still happening at Wikimedia-l, but a lot of it has moved to a semi-private Facebook group called Wikipedia Weekly, where staffers previously not known for voicing internal dissent have been speaking quite frankly about how bad things are at 149 New Montgomery Street.[15]Example: “Dozens of staff formally warned the Board and Leadership months ago that this would happen. Sadly, we were right. But it was entirely predictable, and preventable.”

Yesterday afternoon on the mailing list, a developer named Ori Livneh replied to a plea for calm by community Board trustee Dariusz Jemielniak by explaining why they could not remain silent:

My peers in the Technology department work incredibly hard to provide value for readers and editors, and we have very good results to show for it. Less than two years ago it took an average of six seconds to save an edit to an article; it is about one second now. (MediaWiki deployments are currently halted over a 200-300ms regression!). Page load times improved by 30-40% in the past year, which earned us plaudits in the press and in professional circles. …

This is happening in spite of — not thanks to — dysfunction at the top. If you don’t believe me, all you have to do is wait: an exodus of people from Engineering won’t be long now. Our initial astonishment at the Board’s unwillingness to acknowledge and address this dysfunction is wearing off. The slips and failures are not generalized and diffuse. They are local and specific, and their location has been indicated to you repeatedly.

Shortly thereafter Asaf Bartov—one of WMF’s more outspoken staffers, even prior to the last 48 hours—voiced his agreement and turned his comments back to Jemielniak:

Thank you, Ori. +1 to everything you said. We have been laboring under significant dysfunction for more than a year now, and are now in crisis. We are losing precious colleagues, time, money, *even more* community trust than we had previously squandered, and health (literally; the board HR committee has been sent some details). Please act. If for some reason the board cannot act, please state that reason. Signal to us, community and staff, by concrete words if not by deeds, that you understand the magnitude of the problem.

And then, about 10 minutes later, Lila Tretikov posted to this very conversation thread, and this is all she had to say:

For a few 2015 accomplishments by the product/technical teams you can see them listed here:

https://meta.wikimedia.org/wiki/2015_Wikimedia_Foundation_Product_and_Technology_Highlights

That is the complete text of her emailed post. That is really all she had to say, in a public thread specifically criticizing her leadership and all but explicitly calling for her removal. One gets the feeling, at this point, even Lila Tretikov just wants it to be over.

♦     ♦     ♦

In the early morning hours of February 19, a WMF software engineer named Kunal Mehta wrote an impassioned, rather forlorn post on his personal blog, titled: “Why am I still here?”:

Honestly, I don’t understand why the current leadership hasn’t left yet. Why would you want to work at a place where 93% of your employees don’t believe you’re doing a good job, and others have called you a liar (with proof to back it up) to your face, in front of the entire staff? I don’t know everything that’s going on right now, but we’re sick right now and desperately need to move on. …

I love, and will always love Wikimedia, but I can’t say the same about the current state of the Wikimedia Foundation. I’ve been around for nearly nine years now (nearly half my life), and it feels like that world is slowly crumbling away and I’m powerless to stop it.

240px-Wikimedia_Foundation_RGB_logo_with_textAnd that’s why there is really just no way Lila Tretikov can continue to lead the WMF. A week ago, the thinking was: the Board of Trustees chose her over James Heilman, so they’re really sticking with her. At the time it also seemed like the Knowledge Engine was a going concern, and their support for her owed to their insistence on moving ahead with the project above community and staff objections. Knowing what we do now, it’s inexplicable. The thinking now is: she obviously has to go, and the only reason the Board might have for not acting on it would be legal considerations.

For the sake of Wikipedia’s future, the Wikimedia Foundation needs new leadership. Lila Tretikov must resign, or she must be replaced. This is the most challenging blog post I’ve ever had to write at The Wikipedian. The next one, I hope, will be about the start of the turnaround.

Notes

Notes
1 The denouement of Geshuri’s time at WMF might have been a great post of its own, but I didn’t get to it, and, as usual, Signpost has you covered.
2 specifically, User:Risker, a widely respected former member of Wikipedia’s Arbitration Committee
3 a wiki devoted to, well, meta-topics regarding Wikimedia projects
4 “Our aim was to begin exploring new initiatives that could help address the challenges that Wikipedia is facing, especially as other sources and methods arise for people to acquire knowledge. If you haven’t yet, please have a look at the recent data and metrics which illustrate the downward trajectory our movement faces with readership decline (since 2013), editor decline (since 2007, which we stabilized for English Wikipedia in 2015), and our long standing struggle with conversion from reading to editing. These risks rank very high on my list of priorities, because they threaten the very core of our mission.”
5 #6 in the U.S., #7 worldwide
6 See this comment from WMF’s Dario Taraborelli, who argues: “[T]raffic per se is not the goal, the question should be about how to drive back human attention to the source”.
7 as James Heilman does in his own timeline of events
8 “It was my mistake to not initiate this ideation on-wiki. Quite honestly, I really wish I could start this discussion over in a more collaborative way, knowing what I know today.”
9 on Tretikov’s discussion page, no less
10 Full quote: “To make this very clear: no one in top positions has proposed or is proposing that WMF should get into the general “searching” or to try to “be google”. It’s an interesting hypothetical which has not been part of any serious strategy proposal, nor even discussed at the board level, nor proposed to the board by staff, nor a part of any grant, etc. It’s a total lie.”
11 “It seems to me extremely damaging that Lila has approached an external organisation for funding a new search engine (however you want to define it), without first having a strategic plan in place. Either the Board knew about this and didn’t see a problem, or they were incorrectly informed about the grant’s purpose. Either is very bad.”
12 Both of which quote yours truly, so take that into consideration.
13 This story has since been corrected, albeit on an insignificant, unrelated point.
14 Co-authored by Vice President of Product Wes Moran
15 Example: “Dozens of staff formally warned the Board and Leadership months ago that this would happen. Sadly, we were right. But it was entirely predictable, and preventable.”

Wikipedia at 15: How it Played in the Media

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , ,
on January 15, 2016 at 7:40 pm

Happy 15th birthday, Wikipedia! As any wiki-watcher surely expected, today’s milestone brought an avalanche of news coverage not seen since, well, the last round number anniversary, when Wikipedia turned ten in 2011. But Wikipedia journalism is hard (take it from me, I know) and when outsider scribes momentarily turn their keyboards to Wikipedia and try to write something meaningful, the results can be decidedly mixed. With that in mind, I decided to take a look at what some major news outlets are saying about Wikipedia today: what they led with, what they weirdly obsessed over, and how they wrapped things up. Let’s go!

♦     ♦     ♦

ABC News, “Wikipedia Gets Another Source of Cash for 15th Birthday”, Michael Liedtke

Lede:[1]Journo-speak, natch

Sadly, Wikipedia failed to create 15 million articles by its 15th birthday.

Sadly, Wikipedia failed to create 15 million
articles by its 15th birthday.

Wikipedia is getting another source of cash for its 15th birthday, expanding beyond fundraising drives that have already poured $250 million into the Internet’s leading encyclopedia.

Huh:

Wikipedia’s growth has spurred criticism that its parent foundation has become bloated and doesn’t need to raise so much money.

Upshot:

“We stay very mission-driven,” [Jimmy] Wales said. “One of the things that we are focused on is the idea of having an encyclopedia available for every person in the world in their own language. As you go in that direction, these (requests for money) are some of things you need to do to build that long-term dream.”

The Wikimedia Foundation’s (WMF) announcement earlier this week of its new endowment[2]as more or less predicted by yours truly just last month pays off here, giving journalists a solid hook for a story more substantial than “has it been 15 years already?” and less unpleasant than the troubled times at the WMF HQ in San Francisco. However, points subtracted, ABC News, for quoting Eric Barbour, arguably the least-insightful critic of Wikipedia on the Internet—and that’s really saying something.

♦     ♦     ♦

Washington Post, “Wikipedia just turned 15 years old. Will it survive 15 more?”, Andrew Lih

Lede:

On Jan. 15, Wikipedia officially celebrates 15 years as the Internet’s “free encyclopedia,” cataloging humankind’s achievements in real time and, more importantly, rescuing desperate students facing school assignment deadlines. In that time, it has hastened the end of Microsoft’s Encarta encyclopedia and supplanted Britannica as the dominant reference work in English. While the digital landscape has changed drastically over the last decade, Wikipedia has not, and still delivers that rare site that strives for neutrality and accuracy, all with no commercial advertisements.

Huh:

Unfortunately for Wikipedia, this global trend toward mobile could have a dramatic effect on the site’s volunteer contributions. Are people going to help edit text articles on mobile devices with tiny on-screen keyboards, or can the Wikimedia movement tap the potential of micro-contributions or use these multimedia-capable handsets for audio, video and photos from the crowd?

Upshot:

[T]echnology is not enough to keep the Wikimedia movement moving forward. Ultimately, Wikipedia was started by and still relies on the efforts of human volunteers. It will only thrive for another 15 years if that community can work cooperatively with the Wikimedia Foundation — and infighting doesn’t splinter the movement.

Good call by the Post to turn over its coverage to longtime editor and commentator Andrew Lih, the author of a 2009 book, The Wikipedia Revolution. Of all the pieces mentioned here, this is by far the most comprehensive, and does an admirable job balancing what’s great about Wikipedia as well as what ails it. Although it’s impossible to read everything written about Wikipedia published today, I feel safe saying if you can only read one column, this should be it.

♦     ♦     ♦

BBC News, “George W Bush tops Wikipedia 15th birthday list”, Zoe Kleinman

Lede:

The English language version of the site, which anyone can edit, has more than five million entries and has been edited around 808 million times.

Huh:

We're still talking about this guy?

We’re still talking about this guy?

A page about former US president George W Bush has attracted the most attention with 45,862 edits since its creation.

Upshot:

[Warwick Business School professor Aleksi Aaltonen:] “As Wikipedia has grown older, it has become progressively more difficult for contributors to improve content. At the same time, Wikipedia’s system of rules has become more burdensome. However, if Wikipedia can maintain its success, it will be remembered as a gift of an open internet that is now under attack from many directions.”

Yesterday, the WMF also published a blog post about the most-edited articles in Wikipedia’s history. So, you can see what’s going on here: many of the poor, beleagured hacks[3]See, I was once an actual working journalist, and I can tell you: it’s not that we’re lazy, it’s that we’re harried. tasked with writing something about Wikipedia just went to the nearest official source and piggybacked on whatever they were saying. So, nice work Wikimedia comms dept! That said, I could see the Independent or Guardian still being obsessed with George W. Bush all these years later, but et tu, BBC?

♦     ♦     ♦

TIME, “Wikipedia at 15: How the Concept of a Wiki Was Invented“, Lily Rothman

Lede:

Wikipedia went live on Jan. 15, 2001, but the now-omnipresent online reference couldn’t have existed without work that began years earlier, around the the dawn of the World Wide Web.

Huh:

Everybody loves Ward.

Everybody loves Ward.

Looking back, the extent of that sociological phenomenon is surprising even to [wiki-inventor Ward] Cunningham. “The Internet is a much more hostile place,” he says, acknowledging that the site he started in 1995 was a place for “computer people” to talk about computer programming, a context in which open collaboration wasn’t so scary. “They all felt like we were working together. Even so, I thought it was so open to abuse that if it only lasted six months it would still be a nice experiment.”

Upshot:

[H]ard work alone couldn’t have made Wikipedia what it is today. After all, without the collaborative feeling engendered by the wiki technology, it’d be hard to convince people to do that work. Cunningham sums up that allure thus: Before WikiWikiWeb, you might reach the end of a set of linked pages, and that was that. On a wiki, he says, “it says, ‘Now it’s your turn. You tell us.’ It’s an invitation. It says, ‘If you’ve gotten this far, we need your help building this.’”

Well done, Lily Rothman, for tracing Wikipedia’s history all the way back to Hypercard.[4]Ah, Hypercard, how I miss you. This super-fun and groundbreaking Apple-invented software could have been the World Wide Web, if only it was network-aware, but instead it was just great for building dumb games to amuse my friends while we should have been paying attention in class. Actually, the whole piece is really just an interview with Cunningham, but that’s more than all right. Everyone else was trying to write something “big picture” today, so, kudos to Rothman for picking up the phone and doing something a bit different.

♦     ♦     ♦

Scientific American, “Wikipedia Turns 15 [Q&A]”, Larry Greenemeier

Lede:

It must be difficult for the roughly half a billion people who visit Wikipedia every month to remember a world without the free online encyclopedia. Since co-founders Jimmy Wales and Larry Sanger launched Wikipedia on January 15, 2001, the site has grown into a behemoth of information with about 35 million articles and 30 million images available in nearly 300 different languages. The English-language Wikipedia site alone features more than five million articles.

Huh:

[Scientific American:] Are you aiming to have a specific ratio of male to female editors for the site?

Upshot:

[Lila Tretikov, in response:] We did research on this in 2013 and a study by researchers Benjamin Mako Hill and Aaron Shaw estimated that 23 percent of U.S. editors are women and 16 percent of global editors are women. We also try to target special programs on women, for example an education program in Arabic that is 80 percent women. Wikipedia is so diverse, which is why it’s hard to put just one number on it.

Everyone around Wikipedia loves Ward Cunningham, who made everything we do possible, and today is kind of an aloof, avuncular figure far-removed from the controversies constantly swirling around Wikipedia. The same is assuredly not the case with WMF executive director Lila Tretikov, who is deeply unpopular in the non-profit’s headquarters (and a mystery to the thousands of editors who never think twice about what happens in San Francisco). The most interesting part of this interview was the oddly-phrased question about Wikipedia’s difficult gender imbalance, and Tretikov’s accurate but evasive reply that closes the Q&A is barely worthy of a shrug.

♦     ♦     ♦

The Economist, “Wikipedia celebrates its first 15 years”, “A.E.S.”

Lede:

These people didn't mean to launch Wikipedia.

These people didn’t mean to launch Wikipedia.

Fifteen years ago today, on January 15th, 2001, Wikipedia was founded by two internet pioneers, Jimmy Wales and Larry Sanger, although neither had any idea how ambitious their online encyclopedia would become. Today Wikipedia is the tenth most popular website in the world, with versions available in some 280 languages containing around 35m articles. Like the ancient library of Alexandria and Denis Diderot’s encyclopedia published during the Enlightenment, Wikipedia is an ever-evolving manifestation of its creators’ desire to preserve and compile knowledge.

Huh:

Wikipedia was early to anticipate three important digital trends. First, people are willing to participate in global forums for nothing. Wikipedia, which is written and edited by volunteers, was an early social network. Second, Wikipedia saw that the knowledge economy was heading online. In 2012 the “Encyclopedia Britannica” stopped printing and is now only available in digital form. Third, Wikipedia showed the importance of network effects to online ventures: the more people use Wikipedia and write entries, the more helpful it has become. Younger digital firms, like Facebook and Uber, are premised on this same concept.

Upshot:

Wikipedia has other challenges with which to reckon. … However, there is plenty of time. Wikipedia has built up a trove of information and become an invaluable resource to anyone with an internet connection. That is more than any teenager could hope for.

I love The Economist, but you don’t read it for the hot takes—nor the pithy quotes. It’s certainly not a perfect overview, and not even a great one, but if you didn’t have time to read Lih’s in-depth analysis, this wouldn’t do you too badly.[5]Which is pretty much The Economist‘s M.O., now that I think about it.

♦     ♦     ♦

The Guardian, “Wikipedia launching $100m fund to secure long-term future as site turns 15”, Stuart Dredge

Lede:

As Wikipedia turns 15, its operator The Wikimedia Foundation is hoping to secure its long-term future with a new endowment fund that aims to raise $100m over the next 10 years.

Huh:

A Google search for “death of Wikipedia” yields more than 72k results, with articles from 2006 onwards predicting that the online encyclopedia was on its way out for various reasons.

Upshot:

“We have a great fundraising model right now, but things on the Internet change so it’s not something we can count on forever,” said The Wikimedia Foundation’s chief advancement officer Lisa Gruwell.

A perfectly serviceable entry in the “big picture” genre, and another win for the timely endowment announcement.

♦     ♦     ♦

Wired, “At 15, Wikipedia Is Finally Finding Its Way to the Truth”, Cade Metz

Lede:

Today, Wikipedia celebrates its fifteenth birthday. In Internet years, that’s pretty old. But “the encyclopedia that anyone can edit” is different from services like Google, Amazon, and Facebook. Though Wikipedia has long been one of Internet’s most popular sites—a force that decimated institutions like the Encyclopedia Britannica—it’s only just reaching maturity.

Huh:

As seen on many, many, many news stories about Wikipedia.

As seen on many, many, many news stories about Wikipedia.

If editors were required to provide real names, many would leave the site. And the decline would begin again. Wikipedia is dominated by people who embraced the Internet early, and that kind of person still holds tight to the idea of online anonymity.

Upshot:

Of course, the non-profit setup comes with its own advantages. Wikipedia doesn’t have ads. It doesn’t collect data about our online habits. It gives the power to the people—at least in theory. The result is a source of information that could never be duplicated by a Britannica or a World Book. “There are very few websites that make the world a better place,” [Overstock.com employee and “longtime critic” Judd] Bagley says. “And I’ve come to believe that the world is better off for Wikipedia.”

Wow, does anyone remember the Overstock.com controversy from 2007–8? Cade Metz—who used to cover Wikipedia for the always-antagonistic UK Register[6]aka El Reg—clearly does. Now writing at Wired, Metz is not above repeatedly linking to his old stories at that website, and I guess Wired is cool with that. To be fair, it’s perfectly fine that some of these overviews are hostile, and this one certainly is. And however much Metz has his thumb on the scale, he’s at least done his homework.

♦     ♦     ♦

Wired UK, “How Has Wikipedia Changed In The Last Fifteen Years?”, Emily Reynolds

Lede:

It’s hard to imagine a world before Wikipedia. Saviour of student deadlines everywhere and settler of endless pub arguments, Wikipedia is now a ubiquitous part of the online world. But it’s not been an entirely easy ride — beset by vandalism, Wikipedia has also had to ban users for secretly promoting brands and has been accused of being skewed by “rich, Western voices”.

Huh:

The most striking difference between early and late Wikipedia pages is in tone. Like a traditional encyclopaedia, Wikipedia strives to be neutral in tone and requires articles to be rigorously and extensively referenced. Early pages, often, do not reflect that mission.

Upshot:

This is NOT the most embarrassing photo of Jimbo I could have selected.

This is NOT the most embarrassing
photo of Jimbo I could have selected.

“Spot the Dog showcases Hemingway’s hallmark minimalism: ‘Where’s Spot? Is he under the stars? Is he in the box? No. He’s at the bar. Sipping whiskey. Sucking on cigarettes. Suffering’.” the page stated. Like the iPhone, though, the page has now been reverted to its (less existential) reality.

Wired‘s UK edition opted for a quick look at how certain prominent entries have changed over time, which is a neat idea. OK, that’s all I have to say here.

♦     ♦     ♦

Fortune, “Wikipedia Turns 15. Will It Manage to Make It to 30?”, Matthew Ingram

Lede:

After 15 years, Wikipedia has become one of those Internet services that is so central to the online world that it’s hard to imagine what life would be like without it. Would we go to the library to read physical books? Turn to a printed encyclopedia? Or just trust the information we find through a random web search?

Huh:

Those who have seen inside the Wikimedia Foundation, the parent entity that theoretically manages Wikipedia (to the extent that a massively crowdsourced phenomenon can be managed) say there is a lack of strong leadership. This threatens the organization’s ability to spend money wisely or come up with a coherent long-term vision, they say.

Upshot:

Will Wikipedia be able to survive the turmoil in its management ranks, and broaden its appeal and inclusiveness, while at the same time raising enough money to keep it operating for at least the next decade? The answer to those questions is unknowable. But it is definitely a site worth rooting for, in all of its troubled glory.

Fortune’s piece is another rather critical one, less detailed than that of Lih’s or Metz’s, but more open-minded than the latter. It also wins points for quoting from my post about recent WMF turmoil, not that it influenced my decision to include it or anything.

♦     ♦     ♦

Mental Floss, “15 Things That Share Wikipedia’s Birthday”, James Hunt

Lede:

Part Encyclopedia Britannica, Part Hitchhiker’s Guide, Wikipedia has proven itself an invaluable (and often entertaining) research tool since its creation 15 years ago today. It’s almost hard to imagine what life was like before it became the go-to source for articles on everything from A (the letter of the alphabet) to Zəfəran (the village in Azerbaijan).

Huh:

Our man Sully.

Our man Sully.

January 15th 1967: The first ever Super Bowl is played in Los Angeles, with the Green Bay Packers defeating the Kansas City Chiefs 35-10. It remains the only Super Bowl that was broadcast simultaneously by two television networks: NBC and CBS.

Upshot:

January 15th 2009: US Airways Flight 1549 makes an emergency landing in New York’s Hudson River, shortly after taking off from the nearby LaGuardia Airport. All passengers and crew survive.

Hey, as of this writing, a Chiefs–Packers Super Bowl is possible again this year! (Unlikely, though.) And Sully is the best, amirite?

♦     ♦     ♦

Fusion, “The website that helped you write every paper since 2001 turns 15!”, Sloane Steel

Lede:

Wikipedia, also known as Wiki, (wɪkɨˈpiːdiə / b. 2001), is a free access, free content encyclopedia. On January 14, 2015, Wikipedia celebrated its 15th anniversary (1).

Upshot:

[1] “Fusion Celebrates Wiki Anniversary” (Fusion.net, January 2015)

OK, this isn’t a real overview (it’s a quote graphic[7]Click through the headline to see it; I didn’t feel right hotlinking it and depriving Fusion of what little traffic it has. with clever copy), but that’s cool by me. After all, on the advent of Wikipeda’s 10th anniversary I wrote and executive-produced the following video, narrated by Jimmy Wales, which I think holds up well. In fact, is there anything in it that isn’t essentially true today?

Yeah, as Aaliyah said long before Wikipedia was a gleam in Jimmy Wales’ (or Larry Sanger’s!) eye: age ain’t nothing but a number.

All images c/o Wikimedia Commons. In order, copyrights belong to: Andrew Lih; N/A, work of U.S. government; Carrigg Photography; Edward O’Connor; Wikimedia Foundation; Zzyzx11; Ingrid Taylar.

Thanks to Emily Gaudette for research assistance.

Notes

Notes
1 Journo-speak, natch
2 as more or less predicted by yours truly just last month
3 See, I was once an actual working journalist, and I can tell you: it’s not that we’re lazy, it’s that we’re harried.
4 Ah, Hypercard, how I miss you. This super-fun and groundbreaking Apple-invented software could have been the World Wide Web, if only it was network-aware, but instead it was just great for building dumb games to amuse my friends while we should have been paying attention in class.
5 Which is pretty much The Economist‘s M.O., now that I think about it.
6 aka El Reg
7 Click through the headline to see it; I didn’t feel right hotlinking it and depriving Fusion of what little traffic it has.

The Crisis at New Montgomery Street

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , ,
on January 11, 2016 at 12:12 pm

Wikipedia officially turns 15 years old at the end of the week.[1]Friday, January 15 to be specific. The tone of the TV news segments, newspaper op-eds, and other media spotlights will be celebratory. However, the mood among Wikipedia insiders is anything but: the Wikimedia Foundation (WMF), its Board of Trustees, and close observers within the community are entering the third week of a crisis that’s arguably more public and pointed than similar issues in years past.

The major events and themes seem to be as follows:

  1. In late December the Board of Trustees dismissed a well-liked community-elected trustee, Dr. James Heilman, for reasons that remain somewhat mysterious
  2. WMF staff complaints about the performance of executive director Lila Tretikov, long simmering but never on-record, have now boiled over into public discussion
  3. Revelations about newly-appointed Board trustee Arnnon Geshuri’s involvement in an illegal anti-poaching scheme while at Google has drawn community outcry
  4. Besides failing to vet Geshuri, the WMF’s increasing tilt toward the Silicon Valley and focus on (perhaps) the wrong technology projects has come into sharper relief

Woven into each strand is a theme that The Wikipedian has covered since 2012 at least, each time with a few more data points and a little more urgency: that the Wikimedia Foundation and the Wikipedia community it supposedly exists to serve have become increasingly at odds with one another. A deep exploration of why is beyond the remit of this post—for now, we just need to put everything that’s going on in one place.

♦     ♦     ♦

The Sacking of Doc James

On December 28, well-respected community leader Heilman announced via email to the Wikimedia-l public mailing list[2]The Wikimedia-l mailing list is an often tedious, intermittently fascinating semi-public discussion group where self-selected Wikipedians may opine. They include current and former Wikipedia editors, current and former WMF employees, and occasionally Board trustees. The frequency with which Wikimedians post to Wikimedia-l seems to have an inverse relationship with their power inside the Wikimedia Foundation. that he had been “removed” from the board. Heilman gave no initial reason for the announcement, guaranteeing a flurry of speculation and general disarray, not to mention the revelation came during that weird “office dead zone” week between Christmas and New Year’s Eve.

Within the hour, Board chair Patricio Lorente confirmed the news in a follow-up email, providing scarcely any more context, and WMF’s legal department posted the full text of the resolution “James Heilman Removal” on the web:

Resolved, James Heilman is removed from the Board of Trustees, fully ending his term in office and appointment as a member or liaison for any Board committees.

Eight trustees voted to approve; only two voted against: fellow community representative Dariusz Jemielniak and Heilman himself.

Dr._James_HeilmanInto the contextual void spilled hundreds of replies even before the turn of the calendar three days later. Wikipedia’s famous co-founder, Jimmy Wales, the longest-serving trustee, was the first to add a smidge of information. In response to the growing concern of commenters on his user page, Wales simply stated that Heilman’s removal was “for cause”.

On January 1, while the community was still searching for answers, Heilman posted a somewhat cryptic statement giving his side of the story, suggesting that the Board had sacked him for “[r]eleasing private board information”—even though, according to Heilman, he had only “pushed for greater transparency”. This view was largely adopted by other Wikimedia-l participants, who were already predisposed to side with him.[3]In later comments on Jimmy Wales’ Talk page, Heilman added more details about what he wanted to see made public (see: the fourth segment of this blog post). In their view, Heilman’s mysterious dismissal looked like the canonical example of the Board’s troubling lack of transparency.

On January 5, the Board published a FAQ explaining their rationale, although it’s doubtful that it satisfied many. It seemed to agree that some form of this “confidence vs. transparency” question was at the core:

Over time, his fellow Trustees came to the opinion that they lacked sufficient confidence in his discretion, judgment, and ability to maintain confidential Board information about the Wikimedia Foundation governance activities.

Later still, community-elected trustee Denny Vrandečić posted his own take on the dismissal, reinforcing this consensus. Even so, the underlying disagreement remained a mystery. To solve it, the first clue may be found in Heilman’s January 1 post, making a point that went unremarked-upon by the Board. Heilman wrote he had been “accused”—though not publicly to this point—of:

Giving staff unrealistic expectations regarding potential board decisions. I have always stated to staff that I only represented 10% of the board and have never given assurances that I could convince other trustees.

Well, now what does that mean? Convince them of what, exactly? Careful observers on the list had some idea:

For whatever reason James ended being ground zero for complaints by WMF
employees. … James handled these complaints in a way that the WMF management felt was undermining their authority/ability to lead and complained to the board. The board sided with management and removed James.

As far as I have seen, no Board member has disputed this. Then again, none has yet commented upon it in any way. Perhaps frustrated by this fact, last Friday[4]January 7 Heilman made public his final pre-removal letter to the Board—in which he admitted acting “out of process” and asked for a second chance:

Our board made the decision to give Lila a second chance in the face of staff mistrust. In the long road ahead to improve our movement, I would like to have the same opportunity to continue working together with you as well.

Ten days later, his request was denied and the whole thing broke wide open.

♦     ♦     ♦

The Trouble With Tretikov

The tenure of Lila Tretikov, the second major leader of the Wikimedia Foundation, got off to a rocky start even before she assumed the title of Executive Director in mid-2014: as The Wikipedian reluctantly chronicled at the time, her (rather eccentric) significant other had inserted himself, unbidden, into the Wikimedia-l mailing list and other forums for Wikipedia discussion, depriving her of the chance to set the tone of her own arrival.

Lila_TretikovBut everyone wanted her to succeed, she made good impressions, seemed to have the resume for the job, and so was given time to prove herself. However, as I wrote in my year-in-review last month, that honeymoon period is long over: very high turnover in top management, questionable hires, and emerging details of a staff revolt at the Foundation’s New Montgomery Street office have brought her leadership under close scrutiny.

Although staff discontent has been mostly the stuff of rumors over the past six months (at least), if you knew what to look for, you could find it in certain corners of the web. There was that one Quora thread, although it didn’t say very much. Somewhat more voluble is the Foundation’s entry on Glassdoor[5]Like Yelp but for workplaces., where reviews by anonymous current and former staffers provide clearer evidence of dissatisfaction among WMF employees. Of note, Tretikov holds just a 15% approval, and reviews have grown steadily more negative in recent months:

Unfortunately, the foundation is going through management turmoil. There is no strategy — or worse, a new strategic plan is rolled out every couple of months with no follow-through or accountability. … Please hire better executives and directors.

And:

The Executive Director unveils a new strategy every three months or so. She completely abandons the previous strategy and then does nothing to actually follow through on the strategy. … We need a new Executive Director. Most C-Level executives have fled. We will not be able to attract top talent until there is new leadership at the very top.

Although Glassdoor may present a skewed sample, this doesn’t appear to be the case. As Wikipedia Signpost contributor Andreas Kolbe points out, comparable non-profit organizations[6]NPR, for instance have much, much better employee ratings. And last week the Signpost reported on the existence of a yet-unreleased internal WMF survey from 2015 that found approximately 90% employee dissatisfaction. Yet when the turnover issue came up on the mailing list, Boryana Dineva, WMF’s new HR director, replied that everything was well within normal limits for the industry. This seems hard to believe.

♦     ♦     ♦

Arnnon Geshuri Agonistes

Amidst all this, the Board announced on January 6 the naming of two new appointed trustees: Kelly Battles and Arnnon Geshuri. Following some initial confusion as to whether either was a replacement for Heilman—they were not, but replacements for Jan Bart de Vreede and Stu West, whose terms had ended in December 2015—there came the usual round of congratulatory notices.

Arnnon_GeshuriBut the following day a regular list contributor raised a new issue: Geshuri had, in a previous role as Google’s Senior Staffing Strategist, actively participated in a rather infamous episode of recent Silicon Valley history: an illegal, collusive agreement among several leading firms—Adobe, Apple, Google, Intel, eBay and others—to avoid recruiting each others’ employees. The overall effect was to restrain the career advancement (and hold down salaries) of thousands of tech workers, and the participating firms eventually agreed to pay $415 million to settle the class action lawsuit.

Geshuri’s role in all this? According to email from the unsealed case, as reported by Pando Daily, Geshuri acted decisively to fire a Google recruiter who had been reaching out to Apple employees—which would be, you know, par for the course. Apple’s Steve Jobs complained to Google’s Eric Schmidt, who passed it along to Geshuri. His reply back:

Eric,
On this specific case, the sourcer who contacted this Apple employee should not have and will be terminated within the hour. We are scrubbing the sourcer’s records to ensure she did not contact anyone else. …
Please extend my apologies as appropriate to Steve Jobs. This was an isolated incident and we will be very careful to make sure this does not happen again.

For more details, see this detailed summary by Wikipedian Jim Heaphy, whose Wikipedia article-styled summary ends with a call for Geshuri’s removal from the Board.

On the mailing list, criticism of Geshuri’s appointment came from none other than two former Board chairs: Florence Devouard (in a short comment) and Kat Walsh (in a longer one). Considering how slow current and former Board members were to chime in regarding Heilman’s dismissal[7]And when former members, like SJ Klein, did so, it was in support of Heilman. the swift and strong rejection of Geshuri by Devouard and Walsh underlines how seriously the Board screwed up.

In fact, Dariusz Jemielniak, who had first posted news of the appointment to the list, indicated in a subsequent comment that the Board had not discussed this aspect of Geshuri’s career at all. Wales, for his part, confirmed that he was aware at least of the broad outlines, which of course can be easily found—where else?—in Geshuri’s Google search results.[8]Where another gossipy Quora thread appears. Curiously, as of this writing, the anti-poaching scandal exists on Geshuri’s entry only as a single, carefully-phrased sentence.

At the time of this writing, no announcement about Geshuri’s continued trusteeship has been made, but it seems his tenure will be very short. Considering the nature of the scandal, and the strident opposition, it’s very difficult to see how he can remain. And if Geshuri somehow survives where Heilman did not, the chasm between the Foundation and community will become considerably wider.

♦     ♦     ♦

The Silicon Wiki

Besides Geshuri, the Wikipedia Signpost observed last week that at least five Board trustees have significant relationships with Google.[9]Possibly unnecessary but probably advisable disclosure: Google is a client of my firm, Beutler Ink, although I have not personally been involved with these projects and none of our work for Google relates in any way to Wikipedia. Likewise the WMF has some Board connections to Tesla, and somewhat weaker ties to Facebook. What of it? A few big issues come to mind.

The first is simply the question of diversity and representation: Wikipedia may have been founded in and is still operating out of the United States, but its reach is global and its underlying ethic is inclusive. This is rather hard to do, and gets into extraordinarily thorny questions of identity politics which even those who raise them are unprepared to answer. But until such a time as there is consensus that the WMF is sufficiently representative of its global audience, it will at least be mentioned.

The second is the always-present question of conflicts of interest. Not just the perennial “COI” question about Wikipedia content and publicity-motivated editing, but the big picture version of same: whether this public good, this collaborative, free-in-all-senses online knowledge repository is being manipulated by powerful insiders for private gain—especially in a way that steers Wikipedia and its sister projects in a direction that deprives others from making the most of their Wikipedia experience.

Downtown_San_FranciscoThis specific harm hasn’t been shown to be the case, but if anyone is going to do that, well, it’s entirely plausible[10]if not exactly obvious this may come from the Silicon Valley firms who are close to Wikipedia both in physical proximity (WMF is based in downtown San Francisco) and focus area (WMF all but owns the tech side of Wikipedia). Indeed, there have been calls for Board members to disclose their own conflicts and recuse themselves when relevant interests intersect.

Then again, there are now fears that something like this might be happening with an embryonic project called Search and Discovery. Last week the Wikimedia Foundation and Knight Foundation jointly announced a new partnership examining the search habits of Wikipedia users with an eye toward a later project that may eventually replace Wikipedia’s current internal search.[11]Formerly described as a “knowledge engine” in a semi-official FAQ, the project has in fact been developing in something like stealth mode in WMF’s Discovery department for several months now. It might even incorporate other databases—not just Wikidata, but non-Wikimedia data resources as well. (Big Data is the future, lest we forget.) It sounds like a plausible direction for WMF, but as Signpost reports, the staff morale problem is at least in part tied to concerns about the resources allocated to the project. And this, too, intersects with Heilman’s dismissal from the board: in recent days he has made comments suggesting that the grant—which was actually decided in September 2015—should have been announced earlier.

Other criticisms have come from former staffer Pete Forsyth, who has questioned the process whereby WMF accepted the “restricted grant” from Knight—a practice once opposed by Sue Gardner, Tretikov’s predecessor. And a highly thought-provoking argument comes from longtime Wikipedia veteran Liam Wyatt, who made this compelling observation in his own blog post about the controversial last few weeks:

[A] portion of the Board of Trustees and the Executive Director of the Wikimedia Foundation believe that it should be treated as a technology organisation in the style of a dot-com company, out of step with the staff and without the awareness of the community. By contrast, it’s always been my belief that the Wikimedia Foundation is an education charity that happens to exist primarily in a technology field. Of course software engineering is crucial to the work we do and should represent the major proportion of staff and budget, but that is the means, not the end.

The contrary view is that the Wikimedia Foundation has long been heavy on technology—under Gardner, the WMF identified itself as a “grant-making and technology” organization—as these are roles the foundation can undertake without overstepping its charter, and for which of course it has sufficient funds. That said, there has been little clamor for this particular project, especially as the community has made different technology recommendations to the Foundation, such as better integration with the Internet Archive’s Wayback machine and improved UI in editor tools, which are arguably clearer and more achievable.

♦     ♦     ♦

As I post this on Monday, January 11, it’s entirely possible that new information about any or all of the above related controversies could appear and change the picture dramatically. Given the fact, I’d better post this before anything else happens that would require a massive rewrite. I’ll aim to save those for a subsequent update, whether below this inadequate summary or in a separate blog post. Either way, stay tuned. And if I’ve missed anything important, please add them in the comments.

N.B. This post marks the introduction of a new post category at The Wikipedian, named for a term whose coinage appears to have occurred this past July, by the above-mentioned Wyatt, in a tweet directed to yours truly.

All images via Wikimedia Commons; image credits in order: Victor Grigas, Lane Hartnell, Myleen Hollero, Tim Adams.

Notes

Notes
1 Friday, January 15 to be specific.
2 The Wikimedia-l mailing list is an often tedious, intermittently fascinating semi-public discussion group where self-selected Wikipedians may opine. They include current and former Wikipedia editors, current and former WMF employees, and occasionally Board trustees. The frequency with which Wikimedians post to Wikimedia-l seems to have an inverse relationship with their power inside the Wikimedia Foundation.
3 In later comments on Jimmy Wales’ Talk page, Heilman added more details about what he wanted to see made public (see: the fourth segment of this blog post).
4 January 7
5 Like Yelp but for workplaces.
6 NPR, for instance
7 And when former members, like SJ Klein, did so, it was in support of Heilman.
8 Where another gossipy Quora thread appears.
9 Possibly unnecessary but probably advisable disclosure: Google is a client of my firm, Beutler Ink, although I have not personally been involved with these projects and none of our work for Google relates in any way to Wikipedia.
10 if not exactly obvious
11 Formerly described as a “knowledge engine” in a semi-official FAQ, the project has in fact been developing in something like stealth mode in WMF’s Discovery department for several months now.

Wikimania 2015 in Words, Images, and Tweets

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on July 29, 2015 at 11:00 am

How could I possibly summarize Wikimania—the annual conference for Wikipedians, Wikimedians, wiki-enthusiasts, and open knowledge advocates—in a single blog post? I’ve done a few times before, or at least I’ve written something about attending since I began in 2012.[1]My first Wikimania was 2012 in DC, and I filed a detailed itinerary of panels I wanted to (and mostly did) attend. I wrote a single short post about 2013 in Hong Kong, mostly because I played tourist that weekend instead of focusing on the conference. And last year in London was my first Wikimania as a speaker, which became the focus of my recap post. Arguably, the best roundup post of a wiki conference I’ve assembled was not for a Wikimania but the annual event for US-based editors, WikiConference USA, last year. That one I structured around tweets and Instagram posts from the weekend. This one will be, too. In the interests of keeping this manageable, however, I’m going to build this around tweets from just the opening event (OK, and maybe a little before and after). Let’s see if we can use it as a window to discuss what worked—and what didn’t—at Wikimania 2015.

♦     ♦     ♦

The latest Wikimania conference was held July 17–19 in Mexico City. Each year a different host city is chosen, spreading the travel burden around the project’s global contributors. Mexico City is the largest metropolitan area in the western hemisphere (and in North America) but it’s a little far from the probable center of gravity of wiki activities (northern Europe). Given Mexico’s troubled reputation, the escape of notorious tunnel-favoring drug lord “El Chapo” barely a week before the conference hardly mattered. By then it was clear that turnout would land somewhere between Hong Kong 2013 (fairly small) and London 2014 (the record, I believe).

Absolutely the least-smoggy view of Mexico City from the 45th floor of the WTC on Insurgentes, looking over Zona Rosa.

A photo posted by William Beutler (@williambeutler) on

The specific facilities originally named to hold the event was the Biblioteca Vasconcelos, a visually striking library with hanging walkways and a dinosaur skeleton, but apparently scarce meeting space. It was moved a few blocks away to the Hilton on Alameda Central, which was modern and purpose-built for conferences, and probably for the best. However, students of literature might recognize this as a kind of foreshadowing…

Plenty had already occurred before I arrived, as it always does. Every Wikimania is precededed by two “hackathon” days, which I’ve never attended. Meanwhile, Wikimania volunteers—young people from the area, this time wearing yellow T-shirts with lucha libre masks—had already put everything in place:


I think it’s also custom for Jimmy Wales to make the rounds of local media, in whatever city or country is hosting, in the days before a Wikimania event. Here he is on CNN en Español:


Myself, I got in late Thursday, time enough to meet up with friends for pizza and a few beers at a restaurant across the park from the Hilton:

At Cancino Alameda on Alameda Central, the night before #Wikimania2015.

A photo posted by William Beutler (@williambeutler) on



On the Friday morning itself, Wikimania began as it always does: with a keynote speech (for some reason Wikimania prefers “plenary”) by the Wikimedia Foundation (WMF) executive director. This year was the second for Lila Tretikov, the current ED and the third major leader of Wikipedia[2]Omitting Larry Sanger, who left a million years ago, but yes, counting Jimmy Wales, who was never ED, and Sue Gardner, who held the post for years..

Wikimania opening keynote by WMF exec director Lila Tretikov in Mexico City. #Wikimania2015

A photo posted by William Beutler (@williambeutler) on



This is the 11th annual Wikimania, and for at least the last few this one, Liam Wyatt and a few others made bingo cards celebrating (and gently ribbing) the event’s clichés:


In a prescient early tweet, Wikimedia stats guru Erik Zachte asked if there was video available of the proceedings. As it would emerge later: not only was there no live stream, but there would be no official recordings at all. What happened is not clear. Rumor had it that plans had initially been made, apparently lost amid a staffing change, and that was about all anyone knew for sure.[3]About staffing changes: the Wikimedia Foundation has seen quite a few of them in the year since Tretikov took charge. This is of course to be expected: when there’s a change at the top, the incoming leadership wants to put their own team in place. However, more than twelve months since she took over, people are still leaving.


As already covered by the Wikipedia Signpost, numerous community members were unhappy about this (particularly the Europeans who didn’t make the trip). The only upside really was that Andrew Lih, longtime Wikipedian and an advocate for video on Wikipedia, brought his camera and tripod to as many sessions as possible. Along with a few others, these are beginning to appear on a video page on the Wikimania site.

There is no small amount of irony here: it’s the Wikimedia Foundation’s job to provide support to the volunteer community. That is why it exists. Wikimania is obviously one of these things it has created to serve the community. Video recording for Wikipedians who cannot attend logically follows, and so it has been done before (albeit imperfectly). Instead, members of the community voluntarily filled in the gaps as best they could. Of course, the quality—especially sound quality—isn’t what it could have been. For most people, these videos will be of very limited use. Even for dedicated Wikipedians, it will be a chore.[4]Another snafu I don’t have anywhere else to explain: the Saturday night group event was a bus trip to the out-of-this-world Museo Soumaya (see photo near the end) for a party. However, upon arrival in the pouring rain, the only entrance was the one pictured, and the building’s unusual structure created a waterfall effect a few feet from the entrance, where many Wikimedians were tragically soaked. Once inside, it didn’t get much better: there was no indication of what we were supposed to do. Worse, there was no food. Worse still, no alcohol. A small group of friends and I—plus some very nice folks I’d just met from wikiHow—wandered over to the mall next door and found a decent-classy Mexican restaurant on the top level. We returned to the museum to find a VERY LOUD Beatles cover band, no more food, and there never was any alcohol. So we hopped an Uber back to the hotel, whereupon finding the hotel bar, we were greeted with cheers, like lost soldiers returning from the war. What we didn’t know was that our cheering section had themselves taken an early bus back from the party, which then broke down, in the rain. (Later, this message was posted to the Wikimania-l email list.)

But anyway, the presentation itself: always, always, Wikimania must begin by revisiting the core mission. It’s a bit ritualistic, and maybe even a little trite, but for a significant number of attendees, it’s exciting. After another year of putting up with all kinds of bullshit, it reconfirms why you got involved in the first place:


Here’s an early panel from Lila Tretikov’s talk, showing some of the top-line issues for the Wikimedia movement, as seen from 2015. You could probably knock a few items off your Wikimania bingo card with this:


Also bracing: real acknowledgment of problems faced by Wikipedia and the larger Wikimedia movement.[5]I said I was going to focus entirely on the opening keynote, but here (again) I am going to fail, because it’s important to note that in the closing keynote—sorry, plenary—Jimmy Wales came the closest to acknowledging the Kazakhstan controversy, along with other problems Wikipedia has experienced trying to create partnerships in the Caucuses, where authoritarian governments often control all of the language’s media. (See here for the tweet I can’t embed in this footnote.) He also devoted a bit of his speech to explaining what he is doing with all that troublesome prize money from yet another repressive regime. He certainly avoided putting it in that particular context, but instead talked up the promise of his new Jimmy Wales Foundation, focused on defending “freedom of expression”. I would link to the website, but it doesn’t seem to have one. Far from the self-satisfied Wikimania 2013 in Hong Kong, there was plenty of discussion about what challenges the movement—some in Lila’s talk, and much more in the days afterward. This one line, I think, serves as a fair justification for those who worry about even small issues:


Not that everything was addressed quite so plainly. At one point, Tretikov listed high voter turnout in the recent Board elections among the reasons for Wikipedia’s health. What she did not say, but regular Wikipedians in attendance recognized immediately, is that turnout for the election was almost certainly driven by community uproar over a recent series of events where WMF had forced through a controversial software update over the objections of the community.[6]This is too deep a rabbit hole to follow for now but, as usual, Signpost covered it well. It was a “throw the bums out” election, and a few longtime board members were indeed thrown out, even though they were not directly (or, so far as we know, indirectly) responsible for the change.


But all the WMF software initiatives have not been so controversial. One that’s had a good deal of success in the six months since it’s been rolled out is the Content Translation tool, and the early results are promising:


One more thing I noticed, toward the end of Lila Tretikov’s presentation:


But after the year Wikipedia just had—speaking of the bullshit[7]Not just the “superprotect” debate and subsequent Board election, but also the GamerGate controversy and recent decision in the so-called Lightbreather case.—not everyone was buying it:


Anyway, that’s not remotely an adequate summary, but it will have to do. Here’s one of the better photos of Lila addressing Wikimania:


♦     ♦     ♦

A few random thoughts, some of which I may expand upon in the near future:

  • Benjamin Mako Hill and Aaron Shaw delivered an interesting presentation on a recent experiment to block IP editing on Wikia, the for-profit, pop culture-focused collection of wiki sites owned by Jimmy Wales. The question: would it curb vandalism and disruptive edits? The result, if my notes are accurate: yes, it certainly did. In fact, all edits went down. In my initial tweeting, I focused on the decline in vandalism. Speaking with Hill later, he focused more on the latter. A bit of a Rorschach test, perhaps. It’s not online yet, but I hope to study closely once it is.
  • Word has it that the loved-and-hated volunteer-run Wikipedia Article Traffic Statistics tool (available at stats.grok.se) will finally be replaced by a similar service from the Wikimedia Foundation, and it could happen as soon as the fall. However, it’s unlikely to include any past traffic. Also, a major upgrade to Wikimedia Statistics has been greenlit, but that will be much further away.
  • WikiProjects suck, but WikiProject X aims to make them better. If nothing else, it shows how WMF has been making good use of flat design techniques and more whitespace in recent years. (Update: as noted in the comments, design credit for WikiProject X belongs to the grantees, James Hare and Isarra.)
  • The Visual Editor is really good now, you guys! I’d given it a premature thumbs up when it first arrived, then all of the bad things happened, and meanwhile WMF has continued to develop it. And it’s really good. I mean it this time! Well, I missed James Forrester’s presentation Beyond VisualEditor, about design changes on Wikipedia, but his slides still get some of it across.
  • I haven’t even mentioned my own session! Like last year, it was about conflict-of-interest issues, co-organized with the above-mentioned Lih. Alas, we started late because the previous discussion group ran over, and then the volunteers told us our time was up 15 minutes early (we think). If I submit another Wikimania session next year, it won’t be a discussion.
  • Wikidata has arrived. Among the site’s grizzled veterans, many of whom burned out on creating new articles years ago, Wikidata is the new uncharted territory—in some ways, it’s what I suggested in my previous post about the Apple Watch—where topics and categories have yet to be fully defined, and much satisfying work remains to be done. I wrote about Wikidata in 2012, just ahead of its launch, when I didn’t really have any idea what it was or what it was good for. Well, this weekend I finally made my first edits, and I think it’s starting to come together:

    Yes, Wikidata is the new “cool” thing (relatively speaking, of course, this is still Wikipedia we’re talking about) and here is proof:

    In case you don’t get it, Q7565 is the entity ID for “father” on Wikidata. See what they did there?

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OK, that’s it for Wikimania commentary. Let’s close out with a bit of sightseeing.

Here is maybe the most amazing building I’ve ever visited in my life, the Museo Soumaya, supported by Carlos “the Mexican Warren Buffet” Slim, named for his late wife:

Evening #Wikimania at amazing museum. Also amazingly poor organization. We went to the mall next door to find a restaurant.

A photo posted by William Beutler (@williambeutler) on



At one point, I wandered into a peaceful (and apparently permit-holding) protest at Hemiciclo a Juarez on Alameda Central, and when I emerged from the crowd I was confronted with the intimidating scene below. The only way out was through, and technically not through but right up to the line and then a left through the park. Police officers with riot shields is just everyday Mexico City, and the officers themselves seemed more interested in whatever conversations they were carrying on than the stray gringo taking photos of them.

Uh oh. Think I'm on the wrong side of this police line.

A photo posted by William Beutler (@williambeutler) on



And here is a shot of the Pyramid of the Sun at Teotihuacan, which I visited on a Wikimedian bus trip the day after the conference. I climbed all the way to the top of this sucker, and I still have the shin bruises to prove it.

Pyramid of the Sun, not the only Aztec skyscraper I climbed today. #latergram and more to come.

A photo posted by William Beutler (@williambeutler) on

Notes

Notes
1 My first Wikimania was 2012 in DC, and I filed a detailed itinerary of panels I wanted to (and mostly did) attend. I wrote a single short post about 2013 in Hong Kong, mostly because I played tourist that weekend instead of focusing on the conference. And last year in London was my first Wikimania as a speaker, which became the focus of my recap post.
2 Omitting Larry Sanger, who left a million years ago, but yes, counting Jimmy Wales, who was never ED, and Sue Gardner, who held the post for years.
3 About staffing changes: the Wikimedia Foundation has seen quite a few of them in the year since Tretikov took charge. This is of course to be expected: when there’s a change at the top, the incoming leadership wants to put their own team in place. However, more than twelve months since she took over, people are still leaving.
4 Another snafu I don’t have anywhere else to explain: the Saturday night group event was a bus trip to the out-of-this-world Museo Soumaya (see photo near the end) for a party. However, upon arrival in the pouring rain, the only entrance was the one pictured, and the building’s unusual structure created a waterfall effect a few feet from the entrance, where many Wikimedians were tragically soaked. Once inside, it didn’t get much better: there was no indication of what we were supposed to do. Worse, there was no food. Worse still, no alcohol. A small group of friends and I—plus some very nice folks I’d just met from wikiHow—wandered over to the mall next door and found a decent-classy Mexican restaurant on the top level. We returned to the museum to find a VERY LOUD Beatles cover band, no more food, and there never was any alcohol. So we hopped an Uber back to the hotel, whereupon finding the hotel bar, we were greeted with cheers, like lost soldiers returning from the war. What we didn’t know was that our cheering section had themselves taken an early bus back from the party, which then broke down, in the rain. (Later, this message was posted to the Wikimania-l email list.)
5 I said I was going to focus entirely on the opening keynote, but here (again) I am going to fail, because it’s important to note that in the closing keynote—sorry, plenary—Jimmy Wales came the closest to acknowledging the Kazakhstan controversy, along with other problems Wikipedia has experienced trying to create partnerships in the Caucuses, where authoritarian governments often control all of the language’s media. (See here for the tweet I can’t embed in this footnote.) He also devoted a bit of his speech to explaining what he is doing with all that troublesome prize money from yet another repressive regime. He certainly avoided putting it in that particular context, but instead talked up the promise of his new Jimmy Wales Foundation, focused on defending “freedom of expression”. I would link to the website, but it doesn’t seem to have one.
6 This is too deep a rabbit hole to follow for now but, as usual, Signpost covered it well.
7 Not just the “superprotect” debate and subsequent Board election, but also the GamerGate controversy and recent decision in the so-called Lightbreather case.

The Top 10 Wikipedia Stories of 2014

Tagged as , , , , , , , , , , , , , , , , , , ,
on January 5, 2015 at 1:54 pm

Every twelve months the Gregorian calendar resets itself, and I pull together a roundup of the most important events, happenings and newsworthy items that marked the previous year on Wikipedia. I’ve done this each year since 2010 and, the last two times, I went so long that I split the post into two. This time, I tried to keep it short. In the end, I just kept it to one post. Which I guess counts as short for The Wikipedian. So let’s get started!

♦     ♦     ♦

10. The Ballad of Wil Sinclair

Look, I don’t like it any more than you do that we’re beginning here, but we can’t pretend this didn’t happen. What happened? Soon after the Wikimedia Foundation picked its new executive director, Lila Tretikov, and before she actually took over from Sue Gardner, Tretikov’s spouse showed up on the foundation’s email list, and in other forums, and made his presence known. Wil came across as a decent fellow at first, then a bit obsessive, and then he made common cause with critics of the Wikimedia project at Wikipediocracy, and it threatened to overwhelm Tretikov’s tenure before it really got underway. By the summer, however, Wil Sinclair largely withdrew from online commentary about Wikipedia, and the controversy appears to have died with it.

9. Oh yeah, that Belfer Center thing…

320px-Belfer_CenterOne of Wikipedia’s eternal themes involves conflict of interest. As a public good, Wikipedia has significant potential to affect private fortunes, for good or ill, and this is not the last time you’ll hear about it in this list. One of the more unusual (and alarming) manifestations of the conundrum involved the Wikimedia Foundation working with the Stanton Foundation and Belfer Center at Harvard University to create a paid position, funded by mega-donor Stanton, coordinated by WMF, which had the effect of boosting the professional reputation of Belfer’s president. Oh, did you know the principals at Stanton and Belfer are husband and wife? Yeah, that kind of changes things. Blame seemed to follow Gardner out the door, but Wikipedia’s difficulty in forming partnerships with other non-profits continues.

8. Wikipedia gets a facelift

Nearly four years after Wikipedia updated its default look from the Monobook skin[1]Does anyone else find this term creepy, or is it just me? to the current Vector, the site got another new look, albeit a more subtle one. Specifically, article titles and headings within pages were updated from a sans-serif typeface to a serif typeface. Goodbye Helvetica, hello Georgia! (At least in the headings.) You can never really underestimate Wikipedians’ resistance to change, and so a debate naturally ensued. Following the usual expected gripes, holdouts presumably switched their personal preferences to the old style, and the new look has become the accepted standard.

7. Jimbo’s UAE prize money

This is the most recent item on the list; in fact, I wrote about it just last week. In short, Wikipedia’s famous co-founder, Jimmy Wales, accepted a $500,000 cash prize from the government of the UAE, which has a dismal human rights record. Wales received criticism from members of the Wikipedia community and questions from at least one news outlet. Wales then announced he was going to give the money to charity, or maybe start a foundation, and claimed this was his plan all along, denying what seemed to everyone else like a simple matter of cause-and-effect. Even if Wales does start a new organization, there’s not much evidence to suggest it will go anywhere.

6. Wikipedia’s education program grows up

Wiki_Education_Foundation_logoIf there’s a happier balance to the unfortunate Belfer situation, let’s say it’s the maturation of the Wiki Education Foundation. Beginning as an in-house program in 2010, the organization spun off on its own in February 2014 under the leadership of WMF veteran Frank Schulenburg. In my 2010 list, “Wikipedia in education” was the fourth item, remarking that the two communities appeared to be at a turning point: back then, teachers’ attitude toward Wikipedia had until then been one of fear and loathing, but nowadays more and more universities are offering course credit for improving Wikipedia articles. While the WEF and its predecessor program can’t take all of the credit—and sure, student plagiarism is still an issue—it does go to show that the Wikipedia community can solve at least some of its problems, and well-considered partnerships can play an important role.

5. Who doesn’t love some CongressEdits?

It’s almost hard to believe it took until summer 2014 for someone to realize you could attach an RSS feed of changes to Wikipedia articles coming from IP addresses belonging to the U.S. Congress to a Twitter account, thereby publishing an obscure list in a very public way, but that’s exactly what happened. Actually, the UK-focused @ParliamentEdits account was first, and accounts focused on other countries’ legislatures soon followed, but @CongressEdits made the biggest splash. In each case, journalists latched on to amusing nonsense and legitimately concerning changes both, and the U.S. Congressional IP was blocked for a time. It wasn’t the first time this has happened; it wasn’t even a new revelation that congressional staffers edit Wikipedia for ill (and good!) but this was too much fun to ignore.

4. Can PR and Wikipedia just get along?

Full disclosure: I have a huge conflict of interest with this topic; as readers of this site are surely aware, this was a big project for me last year. Last February, I brought together an ad hoc group of digital PR executives, Wikipedia veterans, and interested academics (some folks fell into more than one category) for an all-day roundtable discussion in Washington, DC, to talk about the differences and commonalities between the Wikipedia community and communications industry. Out of that emerged a multi-agency statement spelling out a set of principles that participating firms would adopt, a sort of open letter to Wikipedia stating their intention to follow its rules and help their colleagues and clients do the same. We started with about 10 agencies signed, and the list more than tripled by late summer. It was a good start—but a significantly better situation is still a long way off.

3. New (and improved?) Terms of Use

240px-Wikimedia_Foundation_RGB_logo_with_textRelated to number 4, but developing separately, was the Wikimedia Foundation’s announcement—mere days after the multi-agency statement was published—that the non-profit was amending its Terms of Use for the first time since anyone could remember (give or take) in order to require anyone paid for their contributions to disclose their affiliations. The decision grew out of legal uncertainties revealed by the Wiki-PR controversy (covered in this list last year) and was not unanticipated. Like all other seemingly minor changes, it was challenged by community veterans who believed it would have negative consequences for non-marketers compensated for involvement in Wikipedia, among other complaints. But if that’s happened, it hasn’t been visible. Chilling effects are not to be discounted, but there’s no evidence yet that any worst case scenarios have come to pass. Instead, it merely codified best practices that have been around for years: it used to be, if you have a conflict of interest, you were best advised to disclose it. Now you must.

2. The Media Viewer controversy

It seems like every year now I have to reserve a prominent spot for a major argument between the Wikipedia community and the San Francisco-based software-development and outreach-focused non-profit created to support it (the WMF). Last year, my top story focused on the divisive internal battles over the Visual Editor—a big change that did not remain the default for long. The year before, it was a somewhat different argument over whether to take a stand on SOPA / PIPA legislation. This summer, the Visual Editor argument essentially repeated itself. This time the debate centered on the Media Viewer and whether it should be default for logged-in and non-logged-in users—that is, whether readers who clicked on an image should see it come up on a page with metadata readily visible, as it always had been, or whether they should see it in a lightbox, and if site editors and mere readers should see the same thing. No sense getting into the details, because I lack the six hours necessary to produce a worthwhile summary. However, let’s observe that consensus in July seemed to be that it should be turned off by default. But I just checked, and indeed it’s the default, logged-in or not. In other words: ¯\_(ツ)_/¯

1. Lila Tretikov and Wikipedia’s uncertain future

It seems like you can’t so much as create a piped wikilink disambiguation redirect these days without running into another media think piece about the state of Wikipedia. MIT Technology Review was ahead of the curve with an October 2013 story on the “decline of Wikipeda”. In March, The Economist jumped in with the tortured coinage “WikiPeaks” (although they quoted me, so I nonetheless approve). Slate has gone in for this kind of coverage at least twice, first in June with a contribution by longtime Wikipedian Dariusz Jemielniak, and then from staff writer David Auerbach in December. In late 2014, former Reason editor Virginia Postrel turned it into a whodunnit: “Who Killed Wikipedia?

Lila_Tretikov_16_April_2014Am I missing any? Probably, but they mostly tell the same story: Wikipedia is too bureaucratic; its editors are rude to each other and more so to outsiders; that might have something to do with the fact that it’s pretty much all white guys; old editors are choosing to quit; new editors aren’t replacing them fast enough; the community and the foundation are at each others’ throats; Wikipedia has too much money and too little direction. Without further ado, let me say, welcome to your first year as Wikimedia Executive Director, Lila Tretikov!

Pretty much all of the questions that I asked upon Sue Gardner’s announced departure nearly two years ago are still in play, only more so. I summed up a lot of this in a post from November 2013, “Wikipedia on the Brink?” If there’s any good news, it’s that Wikipedia is still, well, on the brink. It hasn’t fallen off a cliff, certainly. In some ways it’s more successful than ever. But ask a longtime veteran of either the volunteer community or its San Francisco non-profit how things are going—catch them on their way out the door, if necessary—and you’ll find any number of concerns, including some I either haven’t heard or am simply forgetting.

It’s not entirely up to Lila Tretikov what Wikipedia’s future will be, however she has more power than anyone—including even Uncle Jimbo—to steer a new direction. Will the foundation keep making grants and developing software that its community doesn’t seem to like? Will she keep trying to grow the community as it currently exists, or seek to expand it in unexpected ways? Wikipedia is no longer a hot new (not-for-profit) startup, but a maturing organization stuck in comfortable old ways that may be holding it back. Here’s hoping some answers to these questions will start to emerge in 2015.

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Previous years’ top ten Wikipedia stories can be found here:

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Belfer Center image by Bostonian13; Wiki Education Foundation logo and Wikimedia Foundation logo courtesy the respective organization; Lila Tretikov photo by Lane Hartwell; all images via Wikimedia Commons.

Notes

Notes
1 Does anyone else find this term creepy, or is it just me?

Meet Lila Tretikov, Wikimedia’s New Leader… and Her Uninvited Plus-One

Tagged as , , , , , ,
on May 30, 2014 at 11:58 am

On May 1, the Wikimedia Foundation named a successor to Sue Gardner as executive director: Lila Tretikov, a “Russian-born technologist specialising in enterprise software”, as her newly-minted Wikipedia article begins. This followed a search that lasted more than a year, since Gardner announced her intention to move on in March 2013. What followed was a sigh of relief, at least at first.

Tretikov comes to the foundation from SugarCRM, a would-be competitor to Salesforce, where she’s held CIO and VP positions. She started her career as an engineer at Sun Microsystems, holds several patents, previously founded a company, is photogenic and just 36 years old. Not a bad resume at all. And her statement released to Re/code hit the right notes:

When I got the news, I thought, ‘This is big in every way: A big website — the fifth most popular in the world. A big community — 80,000 active Wikimedians from around the globe. And a big mission — nothing less than making the sum of all human knowledge freely available to all.’

It quotes Jimmy Wales’ most famous line, Wikipedia’s easiest to remember data point, and it cheerily overestimates the effective participation rate (in the latest official figures, the number of very active Wikipedians on the most active project, the English Wikipedia, dipped below 3,000 for the first time in nine years). [Edit: Lila’s figures are accurate for “active editors”; fair enough, although, pace Vilfredo Pareto, I would argue “very active” editors have far more impact than “active” editors.]

Lila TretikovBut the slow erosion of Wikipedia’s user base is just one reason why Wikipedians are apprehensive about their future and how the Foundation’s new leader fits into it. To get my Walter Winchell on, for one thing, word is that Tretikov’s appointment did not come out of the official executive search process. Although the firm Wikimedia retained, m/Oppenheim, proudly joined in the announcement fun earlier this month, do note that it doesn’t actually take credit for it. Apparently the Board was unhappy with the results, tapped their own personal networks instead, and Tretikov came out of Gardner’s own rolodex. [Edit: I’ve now been told that she came in from another referral, not Sue, serves me right I suppose.] All of which at least underscores how difficult the search proved to be.

Meanwhile, Tretikov arrives with a solid resume in open source projects, but exactly zero with the open-source project that matters most: Wikipedia. This lack of experience was not exactly unexpected—the Foundation purposefully, and smartly, wanted a new leader from outside the movement—but it made people awfully anxious to hear from her.

Instead, they heard from someone else first.

That someone is a Bay Area PHP programmer named Wil Sinclair, also Tretikov’s partner (“boyfriend” in flyover country-speak). Most notoriously (at least in the beginning) about a week to go before she officially took the helm, Sinclair took it upon himself to join Wikipediocracy, a website dedicated to criticism of Wikipedia, both responsible and otherwise. It’s a website that many Wikipedians loathe, although some grudgingly respect, and where a few even actively participate. Getting involved there requires a certain degree of care. And while Sinclair comes across as bright, articulate and polite in his postings, to a veteran observer he also comes across a bit clueless. It’s like entering a snake pit with only a textbook familiarity with the concept of a snakebite.

This didn’t sit well with many longtime Wikipedians and community observers, especially those who participate in wikimedia-l, a public mailing list also dedicated to Wikipedia discussion. Unlike Wikipediocracy, it’s hosted on a Wikimedia website, although it is likewise open to participation and is not infrequently the site of drama itself. Various “dramuh” from the week concluding:

  • Wil Sinclair and conversation about him completely dominated the email list for several days, initially regarding the propriety of his Wikipediocracy participation, but eventually moving on to other subjects, with several editors advising Wil in strong but even terms that he was setting himself up for trouble. After being advised he was well in excess of posting volume norms, of course he kept right on going.
  • Behind the scenes, much of the discussion focused on whether this would negatively impact the beginning of Lila’s tenure. Sometimes it wasn’t entirely behind the scenes… one veteran editor accidentally sent a private email to the whole list, comparing the chaos to an episode of The West Wing and suggesting Tretikov was an “amateur” ostensibly unfit to run the Foundation.
  • Pressing on, Sinclair raised questions about how some content on Wikimedia Commons is inappropriate for children and how some editors feel harassed by others, as if no one was aware of or willing to discuss these things, even though they are among the most frequently cited issues on Wikimedia projects, as was quickly pointed out.
  • He was also called out for once offering unguarded praise of Wikipedia’s least liked, most persistent critic—many would say troll—Greg Kohs, naturally a Wikipediocracy mainstay. Wil confirmed he’d said it and meant it, and if you can’t imagine how poorly this was received, then you don’t know a thing about Wikipedia. Obviously, this includes Wil Sinclair.
  • Eventually Wil decided the community should vote on whether he should stay or go, and started a thread dedicated to the topic. It was short-lived, however, as he later posted a simple statement that he would in fact cease communications on the list. It stands to reason Lila finally told him to can it, although I don’t have any way of knowing this for sure. [Edit: And in the comments here, Wil says she did not.]
  • In the midst of it all, Lila Tretikov finally made her first unofficial public communication to the Wikimedia community in the form of a message disclaiming any responsibility for Wil’s activity and promising: “I make my decisions using my own professional judgement in conjunction with input from the community and staff. I don’t consult Wil on these matters, ask him to do anything on my behalf or monitor his engagements with the community.” Later, after Wil stood down, she started a new thread announcing she had made her first-ever edits to Wikipedia, and wanted to hear from others newbies about their editing experiences. Sort of nothingburger of a project, but at least it might start to bring things back on-topic.

So, that may or may not be a good summary of events, but it’s already pushing the limits of how much space this whole thing really deserves. Lila Tretikov takes over the Wikimedia Foundation beginning June 1, and one hopes the next time we’re talking about her, we’re talking about her.

Update: Be sure to check the comments, where Wikipedia statistician Erik Zachte points out that Lila’s figures for “active” editors is correct (I’ve amended the post above to clarify my view) and where none other than Wil Sinclair offers some corrections and clarifying information, which readers of this post should see for full context.