William Beutler on Wikipedia

Wikipedia is Everywhere: AT&T Edition

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on March 22, 2011 at 9:23 am by William Beutler

You might not have noticed, but it’s even in a recent AT&T television spot advertising the iPhone 4. Actually, let me phrase that differently. This is an iPhone 4 TV spot advertising AT&T. The point of the commercial is that one can use both voice and data simultaneously on AT&T’s network, which rival iPhone carrier Verizon presently does not.

In this case, the protagonist of our thirty-second tale is arguing about pop culture nostalgia with a friend—the release year of “Whoomp! (There It Is!)”—and you don’t need me to tell you which resource he consults to settle the question once and for all:

What I’d like to know is what browser or app he’s supposed to be using. As an iPhone user myself, I can verify that is not the Safari browser, nor is it the official Wikimedia Mobile app, nor popular alternatives Wikipanion or Articles. I suppose it could even be a made-up app, for obscure legal reasons. If you know the answer, please share in the comments.

Update: In the comments, Nihiltres has the answer: a relatively new (paid) app called iWiki. Looks nice, though I’ll probably just stick with the mobile site.

  1. Are they just surfing m.wikipedia.org?

  2. The layout of the page in the commercial looks as it would in Mobile Safari (browser) and Wikipedia Mobile (app). But it’s the icons on the gray bar at the bottom of the screen confusing me; I can’t match them to any iPhone-Wikipedia apps I’ve tried. An admittedly very minor point, but then I tend to notice these kinds of things.

  3. The app appears to be iWiki: http://comoki.com/iwiki/. On the App Store, its description mentions “★ As seen on the new AT&T ad: bit.ly/iwiki-tv ★” … so I think I’ve found it.

  4. Good find! That definitely seems to be it. I’ll update the post.

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