On Sunday November 1, New Yorker media writer Ken Auletta will appear on C-SPAN‘s “Q&A” with host and network founder Brian Lamb. In the three-minute excerpt below, Auletta talks about Google’s algorithm, search engine optimization, and Wikipedia:

Auletta’s expertise stretches far beyond the media mogul interviews he writes for his magazine’s editors — in 2001 he wrote a book on Microsoft and its enemies — but wait for the part where Lamb stumps Auletta on Google search results.