In the past few months, I’ve become increasingly interested in the hit startup website Quora. If you’re not familiar with it, the simplest explanation is that it’s a Q&A website that gets right what earlier incarnations got wrong.* A longer explanation would include a discussion of why it is much more ambitious.
To expand on the point: Answers.com is a wasteland of unanswered questions and no visible community, while Quora has real enthusiasts. ChaCha has more reliable respondents, but they are paid generalists who may not know much about a given topic. Yahoo! Answers seems to have a genuine community, albeit one full of know-nothings. Quora, on the other hand, has attracted the participation of experts (at least in tech) who volunteer their time to create new content on topics of their own interest.
Does this sound like any other websites you know?
Quora’s strengths as a social media platform and Q&A site are evident: it looks sharp and stylish, seems to be well thought out, and has followed the Facebook-Twitter model of starting with a core group of likeminded users before gradually expanding its user base. While it is very far from being a household word, it is often enough compared to those two social media juggernauts, and in fact has early Facebook employees on board. But more and more it is being compared to Wikipedia, which answers the question (so to speak) about why I’ve become so fascinated by it.
To wit: A recent post by Techcrunch editor Mike Arrington declared that Quora was about building “a better Wikipedia”. John Keehler at Random Culture recently called it “Wikipedia, Evolved”. In response to these, Teluq-UQAM professor Seb Paquet published an essay at The Quora Review titled “Why Quora is Not Wikipedia”.
But if Quora’s goal is to “beat” Wikipedia—and I have not heard its founders claim this as a goal—it is very far from doing so now. For virtually every topic Wikipedia addresses, the site is usually found at or near the top of relevant search engine results. Its ubiquity is so great that some have speculated Google purposefully elevates Wikipedia in search results (the more likely reason is that wiki software does many things Google bots look for, and many people link to it). Quora, on the other hand, is nowhere to be found in most searches.
Wikipedia contains 3.5 million separate articles (in its English edition alone), each of which may cover several related topics in detail. And with a few million more “redirects” also catching the eye of Google’s crawlers, the number of opportunities for Wikipedia to land a prominent position on a search results page may be in the neighborhood of ten million. The number of questions on Quora is, at present, not public information.
Any way you slice the numbers, Wikipedia is one of the top ten websites in the United States and the entire world. According to Alexa, Quora is at best the 1,269th website in the United States, and is so far limited to the English language. Wikipedia has been around for more than ten years; Quora, less than two. Whatever Quora might achieve in the future, it has not yet. Wikipedia certainly has.
Quora and Wikipedia are unique in many ways, but to focus on where they are different is to gloss over what they have in common. Meanwhile, Arrington’s flat statement that Quora is “better” greatly oversimplifies the matter. Instead, I’d like to examine what they do have in common, and how they may compete with or complement each other.
In my next post, that’s just what I’ll do.
P.S. If you’d like, you can follow me on Quora.
* On Twitter, Matt Bucher reminds me of Ask MetaFilter, which is different in several ways from the sites discussed above. He is right to identify it as a quality site; the MetaFilter community has been well-cultivated in its decade-plus existence, and is a fine and frequently thoughtful resource for its community. However, I think that’s all it ever plans to be: one section of a larger online community.