William Beutler on Wikipedia

Posts Tagged ‘Encyclopædia Britannica’

Wikipedia Didn’t Kill Britannica—It Saved the Encyclopedia

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on December 11, 2012 at 11:40 am

Mary Meeker is a venture capitalist associated with the famous Silicon Valley VC firm Kleiner Perkins who is—as Wikipedia describes her—“primarily associated with the Internet”. Indeed, her annual “Internet Trends” report is highly anticipated in the Valley. Her 2012 report is no different, and it includes a couple of slides focused on Wikipedia vs. Britannica (see also: “Regarding the Uncertain Future of Encyclopædia Britannica”, March 14, 2012). Here’s the important one:

My first reaction, as I tweeted last week, was to be fairly unimpressed:

But looking at it again, it’s quite obvious that for all the discussion of Wikipedia “killing” Britannica, this is not the case at all. First of all, as Wired’s Tim Carmody correctly observed earlier this year, Britannica’s sales began to falter with the introduction of Microsoft Encarta in 1993. If Meeker’s numbers are accurate, then the debut of Wikipedia in 2001 had no impact whatsoever on Britannica’s declining fortunes. Nor does Britannica’s downward slope appear to have accelerated with the rapid adoption of the Internet from the late 1990s onward.

The y-axis of Meeker’s chart, if anything, downplays Wikipedia’s ubiquity compared to Britannica’s sales. Being logarithmic scales charting different numbers, truth be told, I think it’s kind of a terrible chart, but it’s still readily apparent that Wikipedia is vastly more accessible to readers than Britannica ever was. Anecdotal evidence obviously supports this: I’ll bet anything you look at Wikipedia more now than you ever did Britannica, and there are millions who never had access to Britannica before, but can read Wikipedia now.

One thing I would have liked to see here is Britannica.com’s online traffic; writing as one who was in college during the late 1990s and used Britannica.com when it was a free resource, I’d imagine its true relevance nosedived when the site erected a paywall sometime around the year 2000, not that this would necessarily influence print sales.

The bottom line is clear: Britannica’s failure and Wikipedia’s triumph have nothing to do with one another, apart from the inexorable migration of information from analog to digital, and from physical to cloud-based storage. And here is the vastly more interesting trend question: what will eventually replace that?

For the full Meeker report, click here.

Regarding the Uncertain Future of Encyclopædia Britannica

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on March 14, 2012 at 5:01 pm

Yesterday, Encyclopædia Britannica made the startling announcement that they would discontinue their print edition after 244 years. Once the current edition has sold out, they’ll become a collector’s item. Which is essentially what they are now, if it’s not too uncharitable to point out. Britannica is not finished as an operation, however: it will continue to publish on the web. It’s a startling announcement, sure, but it makes more sense than if it went on as if nothing had changed. Britannica’s editors acknowledged as much in a post on their blog:

A momentous event? In some ways, yes; the set is, after all, nearly a quarter of a millennium old. But in a larger sense this is just another historical data point in the evolution of human knowledge.

But Britannica’s grip on the evolution of human knowledge isn’t what it used to be—you can see where I’m going, right? As a well-known quote from Jimbo Wales goes:

Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That’s what we’re doing.

Since its launch in 2001, and especially since a (much-debated) 2005 Nature article comparing the two, Wikipedia has been a thorn in Britannica’s side. And its influence has long since surpassed its much older rival. A Quantcast comparison suggests that Wikipedia’s traffic is 30x that of Britannica’s. And as I tweeted last night, news organizations have been quick to note the competition.

Under the title “Death By Wikipedia: Encyclopedia Britannica Stops Printing”, ReadWriteWeb observes:

The usefulness of such reference materials has been on the decline for years, especially since the advent of Wikipedia. Whatever flaws its open, crowd-sourced editorial model may invite, Wikipedia is generally regarded as a comprehensive and mostly-accurate source of information, which can be accessed for free.

And in a Venture Beat article titled “Encyclopaedia Britannica wiped out by Wikipedia, selling final print edition” we find:

The extremely thorough Wikipedia article on Encyclopaedia Britannica … serves as the perfect example of why Wikipedia is coming out on top.

It’s true—Wikipedia’s article about Encyclopædia Britannica is very thorough. Britannica’s article about Wikipedia is not bad, but it is far more limited than Wikipedia’s article about itself, and Britannica has those annoying pop-up advertisements that do nothing for readers.

Yet Britannica president Jorge Cauz tells the The Washington Post:

This has nothing to do with Wikipedia or Google. … This has to do with the fact that now Britannica sells its digital products to a large number of people.

This is a little bit like Microsoft saying Windows 8 has nothing to do with the the iPad, merely the shift in consumer purchasing habits toward the tablet and mobile markets. That’s not to say the statement isn’t necessarily untrue, just that it’s complete. I don’t know a great deal about Britannica’s current business model, but it’s safe to say that non-print revenues have become far more important, as Britannica’s print sales have fallen. Whether they will succeed is another question; PC World and doesn’t think so, pointing out the closure of—speak of the devil—Microsoft’s online encyclopedia Encarta in 2009 (which I wrote about at the time):

Microsoft shuttered its digital multimedia encyclopedia, Encarta, in 2009, and the last trace of it, the online dictionary, closed last year. Encarta, though a digital product, was also made obsolete by Wikipedia’s free availability, constantly updated content and thousands of editors, contributors and volunteers from around the world.

At The Atlantic, expert on evolution and Bloggingheads impresario Robert Wright offers this (small) consolation:

Maybe, long after even the electronic edition of Britannica is gone, the idea of Britannica can remain for us what it once was for me–a kind of Platonic ideal that we aspire to evolve toward even if we can never reach it, something that has a kind of reality even if we can never touch it.

As someone who devoured Britannica in my school library when growing up, not to mention someone who relied on Britannica as a college student in the late 1990s (before Britannica added a pay wall)—much the same way as students today (notoriously) rely on Wikipedia —I’m sorry to see it go. But we no longer live in a world where a 30,000 page, 15-volume encyclopedia can be printed on an annual basis for profit. In fact, even Britannica sees itself as a collector’s item now; as Cauz tells the News Observer:

This is going to be as rare as the first edition, because the last print run of our last copyright was one of the smallest print runs.”

I’d love to own one myself, but at $1,395.00 for the “Final Print Edition”, I’m afraid I’ll have to pass. And perhaps Cauz is wrong; maybe the death of Britannica will be more like the Death of Superman.